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Christmas campaigns are traditional for Tiffany & Co. and this year is no exception. But the playful concept of the campaign is a little unusual!

Tiffany & Co. presents the magical Holiday 2017 collection

Martina Šmalclová
01.Dec 2017
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1 minute

The luxuriously playful Holiday 2017 collection. The exclusive jewellery house Tiffany & Co. presented the Holiday 2017 collection in collaboration with the Whitney Biennial and art photographer Roe Ethridge. The jewellery is luxurious and the script of the advertising campaign is unbelievably playful! 

The magic world of the wooden puppet

The wooden figure of the puppet carrying boxes over the magically white snow is enlivened using an entertaining script and stop-motion photography animation effects. There is no doubt that this campaign, full of interactive animation, was very labour intensive. The set of static photographs, together with Roe Ethiridge’s talent, create a magical world full of props and luxury jewellery.

What items has Tiffany & Co. prepared for you for Christmas?

The collection consists of classic items, such as gorgeous platinum earrings with diamonds, Tiffany T Two pendants with 18-carat yellow and white gold with diamonds or the elegant T Tiffany T Square bracelet, also adorned with diamonds. The collection also contains items and accessories with Christmas ball ornament, tree, bell or snowflake appliqué.

Luxusní byt na prodej Praha - 320m
Luxusní byt na prodej Praha - 320m, Praha 5

In addition to jewellery, Tiffany & Co. has also prepared a limited TIFFANY Eau de Parfum. You can choose from 30, 50 and 75 ml sizes. The price is very affordable and the biggest bottle can be purchased for 130 dollars.

The Blue Box Cafe was also visited by Reese Witherspoon

Beautiful actress Reese Witherspoon also viewed the Tiffany and Co Holiday 2017 collection when she visited the luxury The Blue Box Café on popular Fifth Avenue. She launched the holiday season in a festive lace dress in dark red and complemented her overall look with Tiffany & Co luxury diamond earrings and rings.  

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Tiffany & Co
Fifth Avenue and 57th Street New York, NY 10022
+212 755 8000