Selling real estate doesn't have to be boring! A group of female brokers made a video where they're dancing in the office!
Real estate agency Y&T Luxury Property, which is comprised solely of women, comes with a new promotional hit. We're sure you'll find it both interesting and entertaining!
More than 1 million views on YouTube!
This is not the first time we've gone wild! The previous promotional spot we put on YouTube about a year ago gained more than 1 million views and became a topic for discussion for fans and marketing professionals alike.
The eye-catching and entertaining advertising style is nothing new for Y&T Luxury Property brokers. A few years ago, they tried to draw attention to the sale of real estate in a witty manner by publishing a real estate web comic called Super-maklerky.cz, which aimed to point out the sometimes funny and other times harsh practices of the Czech real estate world. In this form, they warned owners and buyers what to look out for when selling or buying.
The latest promotional spot is a follow-up to the previous episode and it is evident that the offer of luxury real estate on the Y&T Luxury Property website has grown a lot over the past year. The girls have done a lot of work since then and it shows! It's not very often that you would find such a varied choice in the luxury real estate segment, given the highly competitive environment combined with a limited offer on the market! If there's something Y&T Luxury Property really succeeded in, it is the consolidation of their position on the market, not to mention customer satisfaction, which is to the great credit of the ladies you can see in the video.
Why do women cheer for women?
Don't expect to see models here. These are real women who perform their jobs with great energy and enthusiasm day after day.
"Real estates is a demanding and rough business, especially for women. Quite often, we face challenging negotiation processes, conflicts and fraud. Let's not forget that we're speaking about the sale and purchase of the most valuable tangible property that exists!"
says the founder of the company Mgr. Elena Jakubovič MBA, who, by the way, is also the author of the text for the promotional video.
The company has a surprising number of fans, among whom there are not just men (which could be reasonably expected seeing as the entire team comprises in females), but also women. "It may be because women still feel that they don't always receive fair treatment, whether in general society or in employment. They're cheering for us because we have proven that things can work differently."
Art and realities go hand in hand!
"We wanted to be closer to our clients, which is why we've prepared another novelty for you: the new Y&T Luxury Property offices, located just a few steps away from Mánes. You can find us at Myslíkova 3 at Prague 1. Our entrance door is impossible to miss - a 2-meter large painting of a Superbroker will welcome you there. It is a work of Czech graphic artist Michal Suchánek, author of the best Czech comic book of the year 2015 "Děsivé radosti" ("Frightening Joys"),
the company founder revealed.
The Y&T Luxury Property offices also feature other interesting works and paintings by Czech and foreign artists such as Irina Svobodová, Olexandra Oniščenka, Ivana Sucháčová, Lenka Semendáková, Jaroslav Urban and others.
10 years on the market
Y&T Luxury Property is not your average realtor. Where imagination and unique concept of the company is concerned, it definitely has no competition. After all, its tenth year on the market stands in confirmation.
We wish the lady brokers many successful deals to come and a great end of the year! As for you, readers, we're looking forward to you watching the video and letting us know how you liked it!