The BMW car maker became the official partner of Coachella Valley Music & Art festival. The luxury car brand teamed up with the frontman of Portugal.The Man, John Gourley, who is not just an excellent vocalist and one of the performers at the festival, but it is also very popular, sought-after designer.
The artistic talents of John Gourley can be seen is you enter #roadtocoachella to social networks. Luxury cars BMW i3 and BMW i8 obtained a new artistic visage during the festival, created by the very John Gourley. Within the campaign you can follow the journey of known performers, from Los Angeles to the desert festival, since it is shared by fans from around the whole world.
The aim of the BMW i3 and i8 concept is sustainable mobility focused on future. Electric power, inspired design, innovation. The entirely electric model BMW i3 focuses primarily on sustainability and city use, BMW i8 represents a sports car of the future era.
The festival has been held here every year since 1999. In addition to music of various genres you can traditionally see interesting art installations and sculptures. It is a creative place gathering every year fans of music and art from around the world.