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The blue-white sneakers formed a part of the 1980s fashion history. Who did not have this luxury footwear, as if did not live. And because trends keep coming back, the legendary Prestige shoes enjoy being in the spotlight again.

Remember ´Prestiges´? The Legendary Sneakers Became a Hit Again!

Martina Šmalclová
11.Oct 2018
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2 minutes
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Legendary Prestige

The hours-long waiting in a queue is a thing of the past

The legendary footwear was first produced in 1984 by the Zlín-based undertaking, Svit. And while in those days there were hours-long queues, now you can order them by a couple of quick clicks and few minutes spent on the internet. Prestigious, sometimes nicknamed also as Lendl´s of Mečíř´s after our famous tennis players, Ivan Lendl and Miloslav Mečíř, have dramatically changed over the 34 years of their existence. They enjoy popularity again, but this has not always been the case.

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Martina Šmalclová
fashion editor
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Ornella Koktová
Móda proti proudu

Názor PROTI PROUDU: Martina Šmalclová

The brand escaped its end several times over

After major sporting brands such as Adidas and Nike came forth in the 90's, Svit faced great financial problems, followed by bankruptcy. Then production of Prestige was recommenced by Konty Obuv, but even here the cards were not dealt in favour of the legendary sneakers and again there was a threat to all operations. Only with the arrival of the company Moleda did the brand get back on its feet and now celebrates success.

What do the new Prestige sneakers offer?

Moleda bought the licence and began to come up with luxurious innovations. Modern technology and good ideas led Prestige near to perfection. The comfortable, stylish and high quality footwear is now also offered in ankle-high, or insulated winter versions. In addition, Prestige comes with fun innovation for all creative souls.

Luxusní byt na prodej s terasou a výhledem
Luxusní byt na prodej s terasou a výhledem, Praha 1

Make your own design

On the official website you can design your own original model of Prestige sneakers, which the company will make for you for only CZK 3,490. Therefore, if you do not want to be subject to the dictate of the fashion industry, you don´t have to. It is time to awake your inner designer!

Martina Šmalclová

Názor PROTI PROUDU: Ornella Koktová

Oh no! My horror scenario has come true now!!!

The terrible sneakers, worn perhaps by every single person in the street, and for which I felt repulsion already as a schoolgirl are to come back?! It cannot be true. Truth to tell, I have never discovered why they are called Prestige! The whole time I thought that these sneakers come from some Vietnamese market or a pharmacy, that it is perhaps some special orthopaedic footwear for pensioners. I have never been alive to the fact that it is a "high-flying trend". If it were me, they would fly out of the window!

And the enhanced, modern ones...simply the new ones? Pardon me, but through my tears of laughter I cannot even see my computer screen. If you want your child to be bullied, or your sibling, a friend, a neighbour, or your beloved spouse outside the safety of your home, put them on their feet. Seriously, it is hell!

So, if you want to throw away thousands of crowns - hooray with it into your shopping basket. And if you want to spoil someone´s Christmas Day, you know where to get started. :)

Ornella Koktová
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