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What can we even judge here from a fashion standpoint? Nothing!

ODIVI at MBPFW: Disgusting! A shocking spectacle full of nudity and models à la zombie!

Martina Šmalclová
02.Sep 2019
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2 minutes to read
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Nudity makes Prague fashion week go around

We haven't seen this yet at MBPFW! A fashion show that overall presented 3 skirts, 2 corsets and an overabundance of naked bodies shocked us. What are we actually supposed to take away from it? The idea that fashion is overrated? That we¨re wasting clothing? Perhaps. But we'd have still expected a bit of a different, less creepy concept for a brand trying to find balance among extreme contrasts.

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Martina Šmalclová
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Anděla Vostrá
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Móda proti proudu

Názor PROTI PROUDU: Martina Šmalclová

You've never heard of ODIVI? Well now you have for sure!

The founder of ODIVI and designer Iva Burkertová describes her brand as a play on structures and materials. This time she decided to take a completely different route though. Maximum controversy! Well, any publicity is good publicity and after this year's MBPFW it's more than certain that the name ODIVI will resonate through society for quite some time.

Welcome to Zombieland

While a showcase of naked bodies might be welcome in many cases, ODIVI's show definitely isn't one of them. The models were "upgraded" by creepy make-up and lenses, and so the fashion show looked more like an invasion of zombies that forgot to put on any clothes before attacking!

Prodej luxusního domu, Praha - západ - 414 m2
Prodej luxusního domu, Praha - západ - 414 m2, Okolí Prahy

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Source: Mercedes-Benz Prague Fashion Week

Clothes, where did you go?

While we're trying to look at SS20 from an artistic perspective and with a certain amount of hyperbole, we can't help but be disappointed. How we miss collections filled with basic pieces for all wardrobes, neutral and subdued tones that could be worn throughout several seasons in a row! How we simply miss any kind of clothing really!

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Source: Mercedes-Benz Prague Fashion Week

See you next time (not)

We're sure that ODIVI brought more than enough attention to the issue of the fashion industry and textile waste and next time, we'll get some stylish, ready to wear and easy to combine pieces that are so typical for this brand. Cheers to zombies!

Open in gallery (4)
Source: Mercedes-Benz Prague Fashion Week

Source: net-a-porter.com
Martina Šmalclová

Názor PROTI PROUDU: Anděla Vostrá

What to say. After this I think that Odivi either hates women and men alike, or suffers from nightmares that are expressed specifically through this collection. Actually, sorry - is it even a collection? Isn't it more of a horror movie?

The Joker is back

The official information on the brand states that it has an honest outlook on fashion and life itself. It should serve as an inspiration for those who are interested in new things and not afraid to do unusual things. Sorry, but the word "unusual" must mean "crazy" or worse in their dictionary.

If the people at Odivi were trying to shock at all costs, then tadaaaah: We're applauding, it worked out. It just makes me a bit sad. The only memory spectators will take away from this is that of naked models with a crazy Joker expression.

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Source: Mercedes-Benz Prague Fashion Week

Wasting material or simply an attempt at being shocking?

This is probably the first time I wound up speechless when rating fashion. But I can still find a few expressions in my freaked out brain. Vulgar, disgusting, creepy and humiliating. The only thing that could be even a little bit of an excuse in my mind is the fact that Odivi wanted to bring attention to wasting material, textile waste and people's poor relationship with nature. But it's still over the line of poor taste for me and in fact over any possible line!

Anděla Vostrá
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