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The news which everyone was waiting for is out. And there really is something to look forward to!

The News is Out! H&M Revealed a New Designer Cooperation, with MOSCHINO

Dominika Žejdl
02.May 2018
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2 minutes
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The luxurious and affordable fashion brand, H&M, goes up and up, every day. Its place in the fashion world is becoming increasingly stronger. And what happens now, when excellent cooperation with the brilliant designer of luxurious Moschino fashion house, Jeremy Scott is in the pipeline? It is difficult to say, but we definitely cannot wait for the planned haute couture collection! Are you the same?

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Dominika Žejdl
fashion editor
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Ornella Koktová
Móda proti proudu

Názor PROTI PROUDU: Dominika Žejdl

The fashion will be available as early as the eighth of November!

The video call on Instagram between Gigi Hadid and her great friend, Jeremy Scott, revealed the upcoming cooperation of the designer with H&M. And certainly it will be an incredibly excellent cooperation with the iconic fashion brand of MOSCHINO. Who knows the luxury fashion house is clear on the fact that this fashion is definitely not boring and is always able to surprise you by something original, trendy and chic. 

Jeremy Scott, who in 2013 became its creative director, has brought new pop-style energy into the brand. In his luxury collections he always presents iconic characters, such as Sponge Bob, Mickey Mouse or for example McDonald's Happy Meals. It is little wonder that his models are a great favourite of celebrities worldwide. But now everyone is looking forward to see what will come of his cooperation with H&M.

The MOSCHINO [tv] H&M collection will be available from 8. November online in selected H&M stores throughout the world. 

Luxusní dům na prodej se zahradou a bazénem
Luxusní dům na prodej se zahradou a bazénem, Praha 9

"I am really excited by the MOSCHINO [tv] H&M collection! My lifelong work is the connecting of people through fashion and through this cooperation I will be able to reach out to even more people than ever before," says Jeremy Scott, Creative Director, MOSCHINO.

MOSCHINO [tv] H&M combines pop, street, logos and glamour

When we have learned about the cooperation, it was clear to us that it will be something really cool. Jeremy Scott is an exceptional designer in the fashion world and can work miracles. He introduced fun into fashion by which he can reach out to clients around the whole world. 

Dominika Žejdl

Názor PROTI PROUDU: Ornella Koktová

This again looks to be a greatly interesting cooperation

As well as other luxury world brands (Versace or Balmain) MOSCHINO too has decided to enter into cooperation with H&M. All past cases of stellar cooperation fared very well. I remember very well that great mayhem Na Příkopech in Prague when the Versace pieces went on sale.

However, this "boom" passed me completely by, since I found it really unnecessary to sit somewhere in the street from four o´clock in the morning in a queue to get clothes. So firstly, if you are rich, you can buy it in a normal Versace boutique from a classic collection. Secondly, those H&M pieces are then worn by so many people that it loses its exclusivity. But on the other hand it is nice that even a mere mortal with a deeper pocket is able to taste a bit of luxury.

In my view it is definitely a well-done collection, but what I know in advance for a fact is that most likely I will not buy anything. Mainstream does nothing much for me...

Ornella Koktová
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