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Deluxe Balmain presented its new campaign, which features one of the greatest film stars in the world – Milla Jovovich.

New Balmain star Milla Jovovich gives a fascinating performance in the brand’s campaign!

Martina Šmalclová
03.Aug 2018
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1 minute

Olivier Rousteing is making his dream come true

Most people know Ukrainian star Milla Jovovich as the star of cult films Resident Evil, Fifth Element, Joan of Arc or Return to the Blue Lagoon. Fewer people know that the captivating Milla also sings, is a deluxe designer or occasionally models. And this is what she has done now to allow the creative director of Balmain, Olivier Rousteing, to finally make his dream come true.

Why Milla? Olivier Rousteing knows why:

“Like every other French child growing up in the nineteen nineties I too was obsessed by the Fifth Element. There is no need to mention that Milla Jovovich is an unbelievable actress and a dazzlingly beautiful woman. I have been aware of her strength, style and talent for many years now and I have dreamt about finding a way to work with Milla on a joint Balmain project."

Starring a deluxe Balmain model, an orange chair and Milla wearing boots

This unique campaign is distinguished by its simplicity and sophistication. An Le took the studio images and only several lenses were needed to take them. Milla, an orange chair, one deluxe Balmain model and over-the-knee boots, without which this campaign would not have achieved such perfection.

Prodej rodinného domu, Praha 5 – 327m2
Prodej rodinného domu, Praha 5 – 327m2, Praha 5

We finally have a real artistic campaign

Milla enters the scene wearing a deluxe metallic outfit from the FW 2018 collection and black boots. From the very first seconds she starts to give a performance with the chair, clapping, tapping her high heels, scratching and, most importantly, letting her emotions have free reign. As a result you can see a laughing, horrified, angry or even completely calm Milla in the FW 2018 campaign, and we really enjoy this concept!


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