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Prada presents a deluxe neon campaign reminiscent of the eighties.

The neon DREAM according to Prada will get you with its inventiveness and also its colours

Dominika Žejdl
20.Sep 2018
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2 minutes

Deluxe fashion campaigns, which tell some sort of story that affects us and tries to tell us something, have recently become trendy. And the same applies to the campaign by the deluxe fashion house of Prada, which presented a campaign that perfectly portrays deluxe clothing and accessories within a neon environment in the middle of the gloomy dark.

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Dominika Žejdl
fashion editor
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Ornella Koktová
Móda proti proudu

Názor PROTI PROUDU: Dominika Žejdl

A campaign inspired by the visual language of the city

Imagine the deluxe city of Las Vegas full of lights and neon. And this is exactly where the Prada campaign found its place. A surrealistic reflection of Las Vega, including red velvet curtains, glittering lights, billboards, cabriolets and models wearing distinctive items that you can’t fail to notice. Essentially a neon dream that will draw you in.

The deluxe Prada collection is shown to good advantage in this environment

The items from the Prada FW 18/19 collection are perfect for the depicted illuminated environment. Irresistible and novel shoes on unique spike heels, tights and socks with the Prada logo, neon handbags or clothing with various patterns or floral appliqués. The most exclusive items are the platform shoes with a flame, which will light you up and give every outfit a real dose of extravagance. But each item is interesting in its way, because it will brighten up the gloomy autumn and winter days and bring some colour and life to them.

Prodej rodinného domu, Praha 9 - 123m
Prodej rodinného domu, Praha 9 - 123m, Praha 9

An unusual campaign with psycho-music

When watching a video of the campaign you may have an unusual sci-fi feeling with a psycho undertone provided by the chosen music. The clip radiates mystique and you watch the plot with suspense. A woman, beautifully clothed in Prada models, arrives in the audience from where she watches dancing showgirls and is captivated by their movements and glittering costumes. The camera shows a detail of her, her perfect make-up, sunglasses and of course her deluxe clothes.

Dominika Žejdl

Názor PROTI PROUDU: Ornella Koktová

I say NO!

Las Vegas as imagined by the Prada house of fashion and Miuccia Prada as the overall boss. In spite of the fact that she is a mature woman, she is still capable of shocking you. Unfortunately, in my opinion the Prada brand has been slightly off the mark in recent years. Of course I am not talking about the evening gowns, which have not yet lost face…

So, you are in Las Vegas and you want to roll the dice or just visit a great party. What do you wear? Silver socks and wedge shoes plastered with pink flames? Oh God no! Or that totally oversize chequered outfit, in which you will feel like the last cleaner from a time of socialist voluntary work? I say NO again!

If this is about some sort of artistic impression, then ok. But otherwise it is purely hell on earth and I really don’t see (and I don’t even want to see) any suitable occasion, for which you can pull this “neon dream” out of the closet

Ornella Koktová
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