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The new perfume by SJP bears the name Born Lovely and in addition to the luxurious scent it also brings a personal message to all women.

The Message of Sarah Jessica Parker's New Perfume is: you were ´Born Lovely´!

Martina Šmalclová
06.Aug 2018
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Born Lovely

Multitalented SJP extends her collection of luxury perfumes

She acts, produces films, designs, poses for photoshoots. Sarah Jessica Parker just never stops and on the list of all her duties which in addition to the above also include caring for her three children and husband, regularly extends her collection of perfumes. We would like to introduce to you the latest - Born Lovely which a few days ago saw the light of day.  

Born Lovely celebrates inner beauty

The new perfume by SJP builds on previous scents Lovely and Lovely Sheer, where one of the main components is also tangerine. Born Lovely is inspired by inner beauty with which every woman was born and captures youthful elegance in combination with allure of modern femininity.

By its informal concept SJP attracts the new generation

The campaign was created in a light and sunny New York Studio and Sarah herself directed everything. By the modern concept of the luxurious scent, made in informal spirit and inspired by ballet, SJP aims to attract the new generation of women.

Luxusní vila na prodej, Dolní Měcholupy - 616m
Luxusní vila na prodej, Dolní Měcholupy - 616m, Praha 10

Tangerine complements black currants and peony

The essential components of the luxury perfume is tangerine, peony and black currant. Born Lovely is further enriched by essence of red freesia, honeysuckle, orange blossom, patchouli, cedarwood and caramel.  

The flask received a more delicate form thanks to a cute ribbon

The shape of the flask remains the same as for the perfumes Lovely and Lovely Sheer, but the novelty here is a darker design, decorated with powder pink grosgrain ribbon. The cute and aesthetic ribbon lends the hallmark of tenderness to the perfume.  

On the dressing table as well as for the handbag

SJP created the luxurious perfume in 30, 50 and 100ml sizes, as well as practical 10ml stick, that will fit comfortably into even the smallest of handbags. Lovely Born can be purchased in the price range of 14-60 dollars, depending on size.

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