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She's known and sought for by clients for her minimalism. Therefore people won't be disappointed this time either!

MBPFW: Minimalism, but also visitors from another galaxy! That's the ready to wear collection IMRECZEOVA

Martina Šmalclová
01.Sep 2019
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3 minutes to read
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An element of sci-fi came with the glasses

Zdeňka Imreczeová introduced another one of the minimalist collection with an avant-garde spin on it at Prague Invalidovna. It includes stripes, checkered motifs, and a little unexpectedly also UFO glasses that look like they ended up in the collection by total accident. Or is IMRECZEOVA attempting to aim at a younger clientele?

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Klikněte zde
Martina Šmalclová
fashion editor
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Kamila Nývltová
singer
Móda proti proudu

Názor PROTI PROUDU: Martina Šmalclová

Simple feminine beauty

The SS20 collection is characterized by casual elegance, simplicity and luxurious execution typical for the brand. It's perfectly feminine and ready to wear, it's the thing that hardworking women of today want and need! Zdeňka Imreczeová revealed, among other things, a greatly beloved trend that'll remain in the spotlight even during the next season - shirt dresses!

Don't throw them away, they'll be in business for a while

Whether you own a mini, midi, long, form-fitting, loose, colorful or patterned one - don't toss them out of your wardrobe! Quite the opposite, get a few new pieces, because all types of shirt dresses will be in next season. When it comes to the IMRECZEOVA brand we fell in love with this white and blue one. You'll look like a delicate flower in it, one that men will be ready to do anything for.

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Source: Mercedes-Benz Prague Fashion Week

Get yourself a trendy piece online! We found a stylish version for you by Michael Kors.

Go to the store
Source: net-a-porter.com

This is out favorite!

Out of the entire SS20 collection we most like this green and black knee-length dress, which kind of stands out among everything else that we have seen in it. You don't have to fear the stripes in this case, because they're vertical, and will do wonders for your figure!

Open in gallery (4)
Source: Mercedes-Benz Prague Fashion Week

Forget this "just got out of the shower" style bathrobe

What we, however, recommend you leave to other people, is this bathrobe-style dress. People around you can simply never be sure whether you're following the latest trends or you just got out of the shower...

Open in gallery (4)
Source: Mercedes-Benz Prague Fashion Week

Byt Smetanovo nábřeží 191m
Byt Smetanovo nábřeží 191m, Praha 1

Martina Šmalclová

Názor PROTI PROUDU: Kamila Nývltová

I came to like designer Zdeňka Imreczeová, operating under the psudonym IMRECZEOVA just from the pictures that I was able to see. Personally I've never been to one of her fashion shows and it's a bit of a pity, because her fashion is very attractive to regular women thanks to its often rather simplistic, for someone perhaps even a little "boring" style.

Open in gallery (3)
Source: Mercedes-Benz Prague Fashion Week

These models cover up a lot

I like that she plays with colors that always somehow reflect the time of year that we're currently in, or will be approaching soon. Her fashion is rarely affected by crazy extravagance or rapid changes, on the contrary, she sticks to subtle details that in the end make her clothing very interesting. What I like most about her models is that they aren't too tight and made specifically for XSS-sized bodies. I personally am one of the women who like looser things where they don't have to stress over every fat roll and suck in their stomach to the point it makes them sick.

Open in gallery (3)
Source: Mercedes-Benz Prague Fashion Week

With this designer you won't be wearing a bag

Be it winter or summer collections by this designer, they strike me as very fresh and loose, you don't feel like a bear in them, quite the opposite, you can relax. Almost all pieces include an accentuated waistline, be it by ties or cuts. That's a really good choice if I may say so myself, and I dare to say the same for will be true for other 70% of women who like feeling good and sexy or extraordinary at the same time. It's nice to be able to find a skilled designer who can combine even a baggy style with not feeling like you're actually wearing a bag.

In the end I dare to say that one of her great strengths is being able to dress women of various ages. She'll likely be most interesting to those who do not want to stand out, but blend into the crowd.

Open in gallery (3)
Source: Mercedes-Benz Prague Fashion Week

The most captivating piece out of the whole show for me was probably the red jacket/coat model, because it's one of the few things that couldn't be overlooked. With its color it livened up the entire show, but I honestly don't know where I'd wear this model to. But I believe that it'll find its fans.

Kamila Nývltová
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