The new boutique is located at Via Roma 4 on the ground floor of a historical building with a view of the Piazza della Repubblica. It offers deluxe accessories in the form of jewellery, handbags, shoes and glasses and also lady’s fashion. The products are presented in a space full of valuable materials, geometric shapes and classic Marni colours. But that is not all that Marni presents. It also offers limited products from far-off Columbia.
The interior of the boutique is decorated with a limited collection of handmade paper chickens. These unique items are the result of four days of work by a group of women from Columbia. These products are a limited edition and are only available temporarily at the deluxe boutique in Florence.
The opening of the new boutique is accompanied by an entertaining campaign, which we liked at first glance. It is titled “Wandering around Florence” and a chicken plays the starring role. This happily walks through the streets, and finally stops in front of the Marni boutique and enters it. It then leaves the boutique styled up head to foot. New deluxe sunglasses, shoes and a handbag. Everything is naturally Marni, what else!
The playful illustrations which portray a single chicken on the pavement and others driving a car, riding a bike or a skateboard, are the child of English artist Matt Blease, the Rocketpanda Company took care of animation, Luxar created the sound and PinkSalt is credited with production.
This quartet jointly created something deluxe, which we find very enjoyable and that’s what it’s all about. To engage people’s interest! And Marni has managed that perfectly.