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Is a watch merely a gauge of time? No anymore. Often, it’s not even their primary function, but rather a complementary one. Luxury watches don’t just measure time.


Tereza Janatová
01.Jul 2016
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1 minute

Luxury watches suggest many things. By looking at one’s wrist, you can easily infer that person’s lifestyle, belonging to a social class, and sometimes a certain degree of obsession concealed by luxury watches. Luxury watches are not just consumer goods and often find their place in glass display cases.

Luxury watches for hundreds of thousands? A waste of money, an expression of hubris and absolute arrogance? Maybe not. It’s an addition and a certain obsession, that obliges you to buy at least one, two, three...


Luxury watches aren’t just a fad that raises one’s social prestige; they are also an excellent investment that can appreciate the invested money. The value of luxury watches increases primarily based on the type of movement and age. Only 2% of the total number of watches have mechanical movement, which is why these luxury watches are far more valuable in investment terms. Their price then differs based on the used components and brands.

Luxusní vila na Hanspaulce 940m
Luxusní vila na Hanspaulce 940m, Praha 6


Because there are many people in the world who would like to own a luxury watch, fakes are also made by many others. If you want, you can buy a “genuine” Breitling watch on the beach for 30 EUR, rather than in a boutique shop for 150,000 CZK. It’s really worth visiting a renowned shop where authenticity is proven by means of a certificate.


Luxury watches are characterised by their high price. However, it’s not just the whim of prestigious brands - there are reasons. It depends on the material of the casing - steel is the most affordable and resistant, while unique platinum shoots the price up to over one million korunas. As said, the mechanism (calibre) is also important, and a priority for all collectors. There are serial calibres, special calibres for a specific model and those referring to heritage. Let us not forget about precious stones, which are often featured in luxury watches, and quite honestly, the brand itself plays a role in the price. 

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