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Longchamp addressed the popular Chinese blogger, Tao Liang, known more under the name Mr. Bags and together they created a limited edition of luxury handbags and men´s bags celebrating the year of Dog.

Longchamp and Mr. Bags Celebrate the Year of Dog by a Limited Edition of Playful Bags

Martina Šmalclová
16.Feb 2018
+ Add on Seznam.cz
2 minutes
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Exclusive cooperation: Mr. Bags and Longchamp

For all dog lovers there are cute bags with paw prints

After cooperation with Tod's and Givenchy fashion houses Mr. Bags agreed to another interesting partnership. Together with artistic director of Longchamp, Sophia Delafontaine, he created a limited edition of luxury handbags and men´s bags, which will win over all dog lovers. Celebrate the year of Dog with an original piece in your hand! 

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Martina Šmalclová
fashion editor
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Ornella Koktová
model
Móda proti proudu

Názor PROTI PROUDU: Martina Šmalclová

The popular model Longchamp Le Pliage Cuir has a new look

The limited collection includes the model Le Pliage Cuir, to which the exclusive cooperation brought a totally new design. The luxurious pieces are made of soft lamb skin and are available in two sizes. You can choose from stylish black or pastel blue or pink.

The pastel-coloured pieces are embellished by fur, the black classic bag by white colour

In addition, the designers created a smaller pouch for two sizes of the bags, without any decorations, that you can cleverly attach to any of the two larger models. The limited pieces Longchamp Le Pliage Cuir are adorned with cute stylised paw prints. The black model has them printed in white, while for the pastel-coloured pieces the artistic duo created them in white fur.

Prodej rodinného domu, Praha 10 - 303m
Prodej rodinného domu, Praha 10 - 303m, Praha 10

Jean Cassegrain reveal why Longchamp decided for cooperation with the successful Chinese blogger

The head of the luxury French fashion house, Jean Cassegrain, revealed why the choice fell on the Chinese blogger Mr. Bags.

"It is important that we work together with someone who thoroughly understands Chinese culture. The market is so hectic that we need to find a way to get customers´ attention and Mr. Bags knows how to achieve it. He is very influential and helps us to get our message across in a very powerful way."

The limited collection of luxury dog handbags is available in selected Longchamp boutiques and it can be yours in the approximate price range of CZK 4,700 - CZK 21,800.  

 

Martina Šmalclová

Názor PROTI PROUDU: Ornella Koktová

Marketing move to attract the attention of Asian clientèle

The association of one of the classic French companies with a Chinese blogger who calls himself Mr. Bags (I have never heard of him in my life) is in my opinion only a marketing move, to attract even more attention of the Asian clientèle. I personally know the mentality and style of Asian girls, and very well at that. Mainly due to the fact that I had attended an international American school, where there were lots of such girls.

On the whole, Asian girl/lady fashion style is quite infantile. There is Hello Kitty, small pandas, and so on everywhere. Longchamp clinched it when they sawed on a few furry paw prints on sweet pink or the light blue handbag. This is exactly what Asians love.

One cannot say any such thing about Europe. And that is why I would not recommend purchase of such a childish handbags to anyone, and if so, only the small one to keep dog mess sachets in. Happy New Year of Dog to all!

Ornella Koktová
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