Karim Rashid was one of the guests of the luxury Mercedes-Benz Prague Fashion Week. During this fashion event he presented to the public his design made for smoke-free tobacco product, IQOS. He diversified the protective wrappings by motifs inspired by digital technologies.
Karim Rashid was born to Egyptian abstract painter and an English mother. He had great predispositions to be able to "capture" the world of design. He was not afraid to try new things, to go beyond, where others didn´t. He is brave, he has always reached for what he wanted, he revels in pushing the limits further. He was touched by perhaps all branches of the arts, through design of hotels and residences, designs of giant commercial premises, fashion, to lighting and special design gismos. He studied industrial design at Carleton University in Ottawa and then he studied design in Italian Naples. He currently lives in New York.
As a designer he uses "sensory minimalism"; his approach to design could be described as being futuristic. He likes to use curves and bright colours. As he says himself: Don´t be afraid of colours!
His nickname comes from his unique work, from the material, which he feels close to. In his designs he uses plastics in large quantities, which are, thanks to their characteristics, durable and malleable. With new technologies he literally makes magic, creating sensual, luxury and organic shapes which have never existed.
His creative work may be seen in galleries around the world. Karim is a permanent holder of the Red Dot award, the Chicago Athenaeum Good Design award, Design Magazine annual review and the IDSA Industrial Design Excellence.
He cooperates with luxurious companies such as Christofle, Veuve Clicquot and Alessi or Kenzo and Hugo Boss. Famous also are his high-tech products for Asus and Samsung, Marburg and Abet Laminati. He also joined his creative abilities with Citibank and Sony Ericsson.
Karim´s touch may be found in many notable, prominent interiors, or unusual spaces. As an illustrative example here we may state: the Morimoto restaurant, Philadelphia; Hotel Semiramis, Athens; nhow hotel, Berlin and the underground station ´University´ in Naples.