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The unique collection INTEGRITY is inspired by the atmosphere of sandy dunes in combination with feminine beauty.

Jitka Klett SS 2019: The campaign of the Czech designer with a tinge of exotic Dubai

Martina Šmalclová
21.Feb 2019
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2 minutes

The story takes us to the United Arab Emirates

The unique pictures and videos of the collection of the designer Jitka Klett were taken in the mystical and magical Dubai desert of the United Arab Emirates. The American model Amanda Kayep, who along with model Aydin Momtaz became the main faces of the SS19, wore outfits lighter than air for the brand’s compaign…

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Martina Šmalclová
fashion editor
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Ornella Koktová
Móda proti proudu

Názor PROTI PROUDU: Martina Šmalclová

Jitka Klett opted solely for quality linen and luxury silk for her collection. The softness and natural structure of the materials reflect the atmosphere of the desert and sky. The colour selection of the outfits is reminiscent of the calm surface of a refreshing oasis, and a pleasant breeze playing with grains of sand.

For the city or the desert

Outfits of the INTEGRITY collection are characterized by luxury graphic conception of the materials, and a soft lace.The importance of comfort came to the forefront during the creation of the collection, and so the design of the outfits was done with utmost effort to fulfill that requirement – whether in the bustle of a city, or on a sun-beaten desert!

Prodej rodinného domu, Praha 10 - 303m
Prodej rodinného domu, Praha 10 - 303m, Praha 10

Currently, the collection consists of 13 outfits.

However, we have found out, that INTEGRITY will be extended by a few new outfits, the details of which the designer Jitka Klett is keeping to herself for now, but you can definitely look forward to a new range of fantastic dresses.

Sales will start in March

INTEGRITY SS19 will commence sales on 28.3.2019 at 17:00, and you will be able to purchase an outfit at the Jitka Klett boutique in Slovanský dům. The colleciton will also be available online. The date of initiating sales in this form is yet unknown, and the public will be informed on social media pages of the brand.

Martina Šmalclová

Názor PROTI PROUDU: Ornella Koktová

The fashion designer Jitka Klett pleasantly surprised.

She managed to contend with world fashion brands with her desert collection. It has a concept, energy and most importantly character.

The carefully designed blouse decorated with lace and an airy skirt with a tinge of heavenly blue. Wow! The result is not only elegant, but the cut also suggests, that it will be a very comfortable outfit. The only thing I’d change is the petticoat, which is too short in my opinion for the longer dress. It’s translucent, and therefore reduces its appeal.

Nevertheless, my absolute favourite is flawless: The cream coloured blouse with lace sleeves and a long linen skirt with again a lightly decorated lace. Maybe, because the outfit reminds me of my favourite brand Zimmermann, but who knows. It’s perfect anyway! A coffee in the colonnades in the French city Cannes, or a just a stroll on the King’s road in the center of Prague...the choice is yours.

Ornella Koktová
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Jitka Klett Fashion Design
Slovanský dům Na příkopě 22, 110 00 Prague Czech Republic
+420 605 186 521