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The Jimmy Choo fashion house called into its campaign true professionals as regards walking in heels! Sexy Victoria's Secret angels, who look indeed divine.

The Jimmy Choo Fashion House Placed its Bet on Beauty. The New Campaign Belongs to Victoria's Secret Angels

Martina Šmalclová
04.Aug 2018
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1 minute

This is the designers stellar quartet!

Exotic Joan Smalls, charismatic beauty with piercing look, Lily Aldridge, sensual blond, Rosie Huntington-Whiteley and brunette with a perfect figure Izabel Goulart. These four angels were chosen by the Malay designer for his new campaign, in which beauty and luxury footwear go hand in hand.

Luxurious interiors and a fashion show

While Joan Smalls, Lily Aldridge and Rosie Huntington-Whiteley pose for top designers in the exquisite interior full of designer furniture, such as marble tables, stylish chaise longues etc, accompanied by luxurious fabrics, Izabel Goulart went shopping in a red retro car, in which she arrives at a majestic villa at the seaside.  

Five commandments of Jimmy Choo

From the car she retrieves her purchases, heading for one of the rooms, where she ponders a great dilemma. Looking at the pile of luxury heels she thinks about which ones to actually choose. In the course of the campaign and during the individual scenes, the Jimmy Choo brand prepared to purport several messages:

Be unpredictable!
Be bold!
Be impulsive!
Be charming!

... and all of that while wearing luxury Jimmy Choos.

Luxusní vila na prodej, Praha-západ - 255m
Luxusní vila na prodej, Praha-západ - 255m, Okolí Prahy

Campaign in which prevails gold

During the campaign Izabel Goulart presented for example strappy heels MINNY or the VIOLA model, featuring ostrich feathers. Joan Smalls put on HANAH FLAT same as Rosie Huntington-Whiteley - a golden-coloured model HURLEY. For Lily Aldridge Jimmy Choo selected a more subtle model, SADIRA, also in gold hue.

The entire campaign is very pleasant to look at, and so it seems to me that the popular designer succeeded in making yet another great fashion move!


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Jimmy Choo
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