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Jewellery no longer has to be just a fashion accessory, but can also be an excellent investment!

Jewellery as an investment: the tradition of family jewels

Martina Šmalclová
18.Dec 2017
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1 minute

Deluxe jewels as an investment – a trend that continues to develop, particularly in countries in the west, but one that we increasingly frequently encounter in this country also. While investing into stock and real property is a tried and tested method, investing into jewellery is a fairly new innovation.

Family jewels – an investment with a personal allure

It seems that investing into jewellery has a number of positive elements – its value continues to grow, it is light, easily transported and is practically unaffected by economic fluctuation. The tradition of family jewels is particularly popular. These are passed on from generation to generation and contain not only extensive wealth, but mainly a personal allure.

Will you start your journey at the HALADA jeweller’s shop?

Are you interested in the idea of investing into jewellery? You can purchase your first items at the deluxe HALADA family jeweller’s shop, which has been doing business on the Czech market for 26 years. It offers deluxe jewellery made from gold or platinum, with diamonds, pearls or varied precious stones. And what is the secret to the success of this jeweller’s shop? Their love of their craft, passed on from generation to generation – how appropriate!

Luxusní penthouse na Praze 1 - 226m
Luxusní penthouse na Praze 1 - 226m, Praha 1

Tips for making investments and for gifts under the Christmas tree

What about investing into a luxurious engagement ring with diamonds or sapphires, which will become a family heirloom, or necklaces made from precious metals to decorate your neck? If you would rather give someone a gift or are looking for a gift to make someone happy, you can choose from the luxury range of earrings, necklaces, rings and bracelets made by HALADA, Jörg Heinz, Mikimoto, Schoeffel Capolavaro and others.

We have prepared a photo gallery for you with a narrower selection of beautiful items. You can find the entire range on the website at

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