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Models immersed in darkness and clothes into vibrant colours of Gucci sweatshirts and t-shirts - we would like to introduce to you Gucci Hallucination.

Ignasi Monreal & Gucci: A Duo which Created a Limited Collection of Hallucinations

Martina Šmalclová
11.May 2018
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2 minutes
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Limited collection GucciHallucination

The first cooperation of this pair? No way!

The luxury brand of Gucci comes with a limited SS 2018 collection, which interconnects art and fashion. It recruited help of the Spanish painter, Ignasi Monreal, who took care of the artistic illustrations. Cooperation of this pair is therefore certainly no première. That took place back in 2015, with the first joint project #GucciGram. It was then that the original illustrations in retro style and advertisement for weather forecast were originated.

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Martina Šmalclová
fashion editor
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Ornella Koktová
Móda proti proudu

Názor PROTI PROUDU: Martina Šmalclová

The surrealistic illustrations mix classic fine art with the present times

Artist Ignasi Monreal painted luxury fashion pieces of art which represent images of classic works while the characters are dressed in design models by Gucci, having been created under the baton of the creative director, Alessandro Michele. Ignasi Monreal thus mixes classic artistic background with digital dexterity and touches upon both ancient as well as current topics.

Gucci Hallucination? That´s a knight with a smart phone or mermaids on a cliff!

The limited collection, Gucci Hallucination, features a knight on horseback, who is checking his smart phone, a resting tiger with a human head, a group of women seated on clouds or mermaids on a cliff, dressed in luxury pieces by Gucci. The images also include the well-known artwork, Ophelia, from 1852 by John Everett Millais - a woman floating in water. She too, is of course dressed in this modern version of Gucci in a luxurious dress of the Italian brand.

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The limited edition is melting away, so hurry up!

The limited collection is available exclusively online and in limited quantities! The unique luxury edition of 200 T-shirts and 100 sweatshirts in nine colour variations is slowly but surely melting away, so hurry up. And how much do you shell out for these pieces? A T-shirt costs 790 dollars and the sweatshirt is 1,490 dollars.

Martina Šmalclová

Názor PROTI PROUDU: Ornella Koktová

It is not a hallucination but art joined in with true fashion!

In my opinion the Gucci SS 2018 collection is not a hallucination. Simply put it is finally a thought-through art displayed in real fashion. Moreover, it is fashion that is truly wearable, no extremes of hanging syringes from the sleeves or plastic teaspoons glued to the nipples.

Ignasi Monreal painted futuristic images from which you can feel the breath of secrets, history and story as such. The fact that such original paintings are printed on ordinary T-shape basic t-shirts and hoodies without any originality is a different matter. But despite that, I can see the spark in it. I think the most interesting was the sweatshirt with Ophelia, but I would opt for its black version. I would combine this jumper with light yellow sultan trousers and gold high heels encrusted in rhinestones. Yes, it is a bit much for daily wear, but for example to the opening of DOX exhibition it would be absolutely ideal and resourceful.

But what cannot be presented as art are those disgustingly brown and body-coloured cotton socks. To me they are reminiscent of military-themed novels, such as “Tank Warfare Battalion” and the like... You know, that in the 50´s at the obligatory soldiers´ exercises, they wore one pair of socks for perhaps two weeks, because they were allegedly very absorbent? Ugh!!! This is precisely the case.

Ornella Koktová
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