The elegant and always stylish Hugo Boss has designed a limited edition of deluxe clothing, which bases its success on the King’s legendary white suit, which all die-hard fans must remember from the first song on the best-selling music album in the world – Thriller.
The iconic suit is distinguished by its perfect design, excellent stitching (including the brilliantly executed label), and particularly the legendary memories it evokes. And the price corresponds to this item’s uniqueness. While you can purchase other models from the HUGO BOSS x Michael Jackson collection for several tens of dollars, this deluxe item is priced at 1,200 dollars.
In addition to this suit the German fashion brand has also designed three unisex t-shirts with unique designs. These t-shirts are made from cotton and the drawings printed on them depict the King of Pop. While two of them show his iconic image (one of them also includes the text of a song), the third reminds us of the singer’s best-known dance moves, which he excelled in not only in his clips, but also during his concert performances. The deluxe drawings were created by British artist Graham Dolphin.
We are curious to see whether Balmain and HUGO BOSS will trigger another avalanche of limited collections. If this does happen, it could symbolically occur in June next year, when it will be 10 years since the King of Pop departed.
It seems we are currently experiencing a sort of phase (in the fashion world) that we could call the “Michael Jackson Boom”. I don’t understand the hysteria nine years after the death of the King of Pop, but OK. We have more than enough experience with precisely calculated marketing moves.
Elvis Presley still sells nearly the highest number of albums and recordings every year, more than forty years after his death. So why shouldn’t Jackson’s heirs continue to rake in more money? The Hugo Boss brand had ordinary white t-shirts printed with an old silhouette of Michael, and the price? CZK 1,400 seems quite cheap for this brand....But you can see at first glance that this the cheaper version of the brand, so in truth the price could not have been hiked up more.
Then we have a white suit reminding us of the video-clip to “Smooth Criminal” from 1988. And the price? CZK 26,400. Again this does not fall within the range of the standard prices for suits by Hugo Boss and I’d rather not speculate why not. Basically I consider this a super opportunity for die-hard fans, but nothing more and nothing less. In my opinion this is quite a disappointment compared to Balmain’s performance.