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Where does Alessandro Michele intend to go?

Gucci SS19: A Collection Of Crazy Briefs That Will Probably Scare You!

Martina Šmalclová
29.Oct 2018
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2 minutes

The crazier, the more desired

During Alessandro Michele acting in Gucci, its sales have grown by tens of percent. So, if you thought that crazy creations full of extravagant and often unwearable fashion cannot find their buyers, then you should now bow your head to the creative director's craft. It is possible that he discovered an ideal marketing plan of the 21st century.

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Gucci also showed this great amount of creativity during Paris Fashion Week, when the SS19 men's collection together with lady collection. We saw some crazy things in the lady collection in the form of tracksuits with Dolly Parton, but the collection for men has surpassed it several times.

Briefs are no longer taboo!

Gone are the times when briefs were on the black list, and the only man underwear allowed was boxers or trunks. Alessandro Michele proudly exposed briefs on the SS19 show. No, he did not send stripped models (most of the time), rather he dressed this unique piece of men's wardrobe straight on the pants - ideally combined with jacket or shirt! Attention drawn, new trend established.

Luxusní byt 4+kk na prodej, Praha 7 – 296m
Luxusní byt 4+kk na prodej, Praha 7 – 296m, Praha 7

Borat style

In addition to these pieces, the luxury brand also featured shiny silk dress, leather jackets, knitted sweaters and vests, checkered trousers, suits with bell-bottom pants or legendary neon Borat style swimsuit.  

The whole SS19 collection, as a few times before, evokes a return to the past and suggests that it will last for a while.

Darkest hour is nearest the dawn

Although the SS19 collection remains a big bizarre, one thing cannot be denied. After seeing it, you will be able to say "Now I've seen everything!"  

Martina Šmalclová

Názor PROTI PROUDU: Ornella Koktová

The most abnormal fashion show of the entire Paris Fashion Week?! The Gucci men's SS19 collection swept the board!

Maybe thanks to it we can see what we are seeing now (hahaha)! Well, I named this collection simply - SEX, DRUGS AND ROCK N 'ROLL.

The ghastliest thing about it is that this collection excites me in an electrifying way. As if I appeared in the era of Pablo Escobar, James Hunt or Jim Morrison through these fashion pieces... Hello, the panties were really flying in the air here. In short, looking at the glittering outfit with Gucci logos, a red leather suit with a giant hat or the mad green suit ... I see only one: a monstrous party in the style of rock stars, and that's just wow!

I know a lot of eccentric and rich enough people who have private parties on various topics. And that's why I'm convinced that this collection, though pretty crazy, will sell. Because there is enough of creative rich men… and believe that such fads are carefully guarded from the outside world. So for me YES, the men SS19 seriously rolls.

Ornella Koktová
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