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The intoxicating fragrance of a blooming garden will take you far from the concrete jungle to stunning places of natural beauty. You can find yourself there thanks to the new perfume Gucci In Bloom.

Gucci In Bloom: a blossoming garden in a luxurious bottle

Eva Ledecká
06.Oct 2017
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1 minute
Dakota Johnson, Petra Collins and Hari Nef

Alessandro Michele, creative director of the luxury brand Gucci, has presented his first women’s perfume. The sumptuous floral fragrance, reminiscent of a garden in bloom, was selected with perfume master Albert Morillas. 

Cloak yourself in the scent of exotic flowers

A luxury perfume full of rare flower scents is precisely what raises every woman’s confidence and carriers her away to dreamy blossoming gardens. At the beginning was the imaginary garden of paradise, which Alessandro Michele and Albert Morillas wanted to create. The keynotes are the scent of jasmine and exotic musk.

Beautiful models in a magical garden

The faces of the campaign, authored by Glen Luchford, are Dakota Johnson, Petra Collins and Hari Nef. Their uniqueness and beauty is depicted in a city, whose urban environment becomes an imaginary garden full of flowers.

Prodej luxusního bytu, Praha 1 - Nové Město
Prodej luxusního bytu, Praha 1 - Nové Město, Praha 1

Look for the unique images of blossoms in gardens and cities on Instagram under #InBloom.

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