The Swedish luxury fashion giant, H&M, revealed cooperation with the British GP and J Baker fashion house which is renowned for its luxury fashion accessories and wallpapers, decorating even the royal household. Thanks to the unbelievable sense for details and great ideas, a luxurious and exceptional collection was created priding itself on femininity.
The collection in cooperation with the interior design world-famous giant, GP & J Baker, with the H&M fashion house is fascinating and any woman who loves unique designs is sure to succumb to its lure. Behind the inspiration stands a huge archive of printed historical as well as typical fabrics, GP & J Baker. A collection of women´s fashion was created, containing iconic elements of the interior brand. Included are prints like Magnolia, which William Turner painted for G P & J Baker in 1913. The classic Oriental Bird, Blossom and Hydrangea Bird, which are mixed with strong geometric patterns such as Fretwork, an homage to the decorative inlay work of the Art Deco designer Jean Durand. The clothing is available for sale from 2nd August and is also available as online.
Women´s luxury collection is composed of romantic blouses, dresses, trousers, overalls, jackets and accessories which have been enriched by great and interesting prints. The collection is beautifully crisp, lightweight and clean with a wide range of sophisticated and romantic styles and details. The silhouettes are long, floaty and voluminous, with features such as ruched shoulders, balloon sleeves, romantic lace and contrasting hemming of the prints. That is what every woman expects from quality, luxurious fashion. Femininity, grace and comfortable material.