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When two great trademarks join forces.

GP & J BAKER X H&M: Cooperation which Brings out Femininity

Dominika Žejdl
12.Aug 2018
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1 minute
Patterns that you can not resist.

The Swedish luxury fashion giant, H&M, revealed cooperation with the British GP and J Baker fashion house which is renowned for its luxury fashion accessories and wallpapers, decorating even the royal household. Thanks to the unbelievable sense for details and great ideas, a luxurious and exceptional collection was created priding itself on femininity.

The inspiration for the creation of the collection was an archive of printed fabrics

The collection in cooperation with the interior design world-famous giant, GP & J Baker, with the H&M fashion house is fascinating and any woman who loves unique designs is sure to succumb to its lure. Behind the inspiration stands a huge archive of printed historical as well as typical fabrics, GP & J Baker. A collection of women´s fashion was created, containing iconic elements of the interior brand. Included are prints like Magnolia, which William Turner painted for G P & J Baker in 1913. The classic Oriental Bird, Blossom and Hydrangea Bird, which are mixed with strong geometric patterns such as Fretwork, an homage to the decorative inlay work of the Art Deco designer Jean Durand. The clothing is available for sale from 2nd August and is also available as online.

A sophisticated and romantic collection, to which you cannot say NO

Women´s luxury collection is composed of romantic blouses, dresses, trousers, overalls, jackets and accessories which have been enriched by great and interesting prints. The collection is beautifully crisp, lightweight and clean with a wide range of sophisticated and romantic styles and details. The silhouettes are long, floaty and voluminous, with features such as ruched shoulders, balloon sleeves, romantic lace and contrasting hemming of the prints. That is what every woman expects from quality, luxurious fashion. Femininity, grace and comfortable material. 

Luxusní byt 4+kk na prodej, Praha 7 – 296m
Luxusní byt 4+kk na prodej, Praha 7 – 296m, Praha 7

"We are very happy and honoured that we can cooperate with H&M. “We are thrilled and honoured to be collaborating with H&M. The prints selected are part of GP & J Baker’s unique DNA. They are some of our most iconic and most treasured designs, so to see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is a wonderful prospect,” Ann Grafton, Managing Director and Creative Director of GP & J Baker.

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