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Enter the world of virtual reality. The fashion industry started to explore the idea of combining fashion with ever-developing technologies. Fashion has announced its partnership with Apple in the creation of VR fashion for iPhone X. This future is very real. Are you surprised?

Givenchy VR Goggles: Fashion Industry Succumbed to Modern Technologies!

Mgr. Jana Höger
24.Jan 2018
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1 minute
Givenchy glasses with VR

More and more people wish to experience virtual reality, and it has become more and more common – be it in museums, show-cases or artistic exhibits. New and old products alike, the public and the creative community all get to enjoy the taste of virtual reality. The future of “haute fashion” can be viewed in 3D or as a series of static pictures with sound in the headphones with virtual reality of the new era. 

Luxurious Givenchy VR Goggles are a proof

The Givenchy goggles are a luxurious product by the Korean design studio Pdf Haus. These modernly designed goggles are equipped with a VR lens that provides confortable access to AR functions. The users will surely appreciate that these goggles have been designed to strengthen the natural look using side legs that are similar to those of a normal pair of glasses. The foam filling on both sides of the goggles allows long-term wearing. You can set the focus of the lens using the VR or AR functions. Lifting the lens allows the user access AR goggle functions. The combined mode of virtual and augmented reality brings you to a “virtual cosmos” where you can enjoy high-resolution content and pictures in a creative environment.

Predecessors Dior and Tate Modern

Let’s start with the world of fashion; the luxurious French brand Dior is a brilliant example. It has experience with introducing its own virtual reality goggles, designed exclusively for “Dior couture” workshops and shows. The modern technology of “Dior Eyes” provided visitors with a 3D experience, a luxurious ride and a journey to the backstage of a fashion show, and allowed them to move in the virtual world.

Byt na prodej Smetanovo nábřeží 235m
Byt na prodej Smetanovo nábřeží 235m, Praha 1

Another similar interactive experience was offered by Tate Modern. The creators of the luxurious show "Modigliani VR: The Achelier Atelier" worked with HTC Vive. Visitors of this grand show could enjoy an exceptional virtual reality experience. Not sure what that means? People could walk and look at pictures accompanied with an audio commentary.

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