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Two irresistibly sexy beauties are the faces of the luxury sports brand.

Gigi Hadid & Ariana Grande for Reebok Show off the Beauty of Human Imperfection

Dominika Žejdl
21.Aug 2018
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2 minutes

If you have to this day avoided the gym, because you did not know what to wear, you will now change your mind. The new luxurious campaign headed by the beautiful supermodel Gigi Hadid and singer Ariana Grande will blow your mind! These two beauties joined forces with Gal Gadot and Danai Gurira and promote the beauty of human imperfection in the campaign #BeMoreHuman, in sports clothing by Reebook. And all of the participants look gorgeous in it!

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Dominika Žejdl
fashion editor
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Ornella Koktová
Móda proti proudu

Názor PROTI PROUDU: Dominika Žejdl

Sports clothing for every one of you

Have you been looking for a long time for the right sports clothes? You don´t need to any longer! Reebok with its campaign #BeMoreHuman offers luxury sports clothing to suit everyone. Now it is up to you to make your choice. Do you long for light-coloured or dark clothes or do you love patterns? Choose in what you will feel comfortable, confident and just great.

None of us is perfect and that is what beauty lies in

The aim of the meaningful and beautiful campaign of the luxury sports brand, Reebok, is to support the beauty of human imperfection and at the same time to celebrate the value of women who are not afraid to go to reach their dreams. Each of the women who have joined the luxury and unique campaign wants to show that you have to accept what you are like and stop dealing with views of others. Everything is just in your head and you must first learn to accept and like yourself. That is the foundation of success.

Prodej rodinného domu, Praha 10 - 303m
Prodej rodinného domu, Praha 10 - 303m, Praha 10

Women, be confident and accept your unique looks

The Reebook campaign has a deep meaning and purpose. Of course, it supports women to exercise, but the main starting point is how you feel about yourself. And it is through exercise that you will enhance your self-esteem, you will believe in yourself and it doesn´t matter whether you exercise on a regular basis. Talk to your friends and go together to a fitness centre, get out of doors or go for a group gym lesson. Nothing is stronger than women who support each other.

Dominika Žejdl

Názor PROTI PROUDU: Ornella Koktová

The new Reebok Collection with the BeMoreHuman message, under the patronage of Gigi Hadid and Ariana Grande.

Where should I begin? We all know that gigantic brands such as Nike, Adidas or Puma are dominating the sports market today, chiefly by using well-known faces and various influencers from around the world. And Reebok? It has been hanging back in recent years and the time has now come to quickly remedy the situation.

Messages such as “let’s all be satisfied with our body”, “we are all unique” or “spread love and joy for life” are most trendy right now. But let’s not lie to ourselves. Most of us are not 100% happy with our own body. Either due to our laziness or because we are working 12 hours a day for our own company for example and we don’t have much time to get our bodies swimsuit perfect. And this is why these clichéd messages always get my back up, because they are just small subtle lies, which are simply used to promote sales. This is where the target group is evidently teenagers, because Ariana Grande will certainly not be able to make adult people purchase grey tracksuit trousers with an elasticated waist.

And what do we see from the Reebok brand? Absolutely ordinary leggings or tracksuit trousers combined with completely ordinary tops that are nothing unusual. But watch out, they have the hashtag #BeMoreHuman! And this means that they are are something extra. Just forget this mistake and don’t buy anything from Reebok. Because if we do, we may end up with the same bored expression that the aforementioned “co-author” Gigi has on her face in that advert....Aaaahhh…

Ornella Koktová
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