Sophisticated through and through
If there is something you can tell the luxury brand Fendi by at first sight, then it's the sophistication and creativity that go hand in hand with each of their models. Transparent fabrics seductively revealing feminine curves, sexy cuts, precious lace and outfits that literally radiate femininity. Welcome to the world of Fendi! What other trends should not be missing in your wardrobe next season?
In neon glow
If you have the hot trend of 2020 - neon colors - in your wardrobe, don't shelf them just yet. Their era isn't over, especially when it comes to accessiories. Sweet pink, fresh orange or distinctive yellow? Yes please!
Spring in the sign of elegance
Next season, bet on men's style or subtle ensembles and you won't make a mistake. Chic oversized, fitted cuts with emphasis on a wasp waist, timeless black, sophisticated cream or gentle white? There are no limits here. If you don't leave your self-confidence at home when you head out, you're going to rock any business meeting!
Is Fendi about to be transformed?
Which direction Kim Jones' work for Fendi will take is still a big mystery. Will he follow in Karel Lagerfeld and Silivia Venturini Fendi's footsteps, or will he decide to go in the opposite direction? In a few months, we'll know the answer to this question. In the past, however, the designer became famous for mixing streetwear, pop culture and tailoring and for creating marketing for his products. You can currently see his work in Dior's collections. Yes, the designer decided to join the ranks of people who sit on two chairs and, in addition to the Dior men's collections, take over the resposibility for Fendi women's line.
Kim Jones studied fashion at Central Saint Martins. He kicked off his stellar career in 2008, when he became the creative director of Richemont's Dunhill. From 2011 to 2018, he worked as a men's artistic director at Louis Vuitton and subsequently at Dior.
No newcomer, confirms Bernard Arnault
The second richest man in the world, Bernard Arnault, chairman of the board and CEO of LVMH, which also presides over the fashion houses Christian Dior, Louis Vuitton and Fendi, puts his trust in him.
"Kim Jones is a great talent and since joining, he has continuously proven his ability to adapt to the codes and heritage of the LVMH houses while revisiting them with great modernity and audacity. At Fendi, I am convinced that his vision and passion will highly contribute to the success of the women's collections."