She's young, talented, and definitely doesn't lack courage. When Sabina Sádková came up with the idea to launch her own footwear brand Sabina Rich a year ago, she didn't expect such huge success either. Her handmade shoes will surprise you not only with their design, but also with their high orthopedic quality and with how environmentally friendly they are. And watch out, ladies! Soon we're going to see comfortable, orthopedic heels by her!
I think it was in my childhood. My grandma used to always sew, so she taught me to sew, among other things. I always wanted to make things and crochet - for my dolls and stuff. It was her who taught me to love the craft. My parents wanted me to be a dental technician, or an economist, but neither of those were too attractive to me. And when grandma brought it up that I should try to apply for the Secondary Art School Of Textile Crafts in Prague, everything became clear to me.
It was very hard, but I learned a lot of stuff there. From printing to embroidery and bobbin lace, to figure studies and sewing. I'll admit that I was a huge nerd. I always had to be the best at everything, I wanted to learn everything quickly and I put a 150% into it even back then at the age of fifteen.
Not at all. I didn't go out, party or even hang out with friends drinking beer. Design was terribly important to me from the start. I was a huge enthusiast. Once I got excited for something, I wouldn't let it go.
To get accepted there was my dream come true, but as time went by I started to realize that it simply wasn't my cup of tea. The pace there was very chill, it bothered me.
It was all theory, not much practice. And I have to always keep moving forward and learn new things. That was probably one of the main reasons why I decided to drop out.
I said to myself: "Okay, Sabina, if there's something you want to do, you have to learn it directly from craftsmen." So I started an apprenticeships with a shoemaker. I helped with repairs, making shoes. That gave me the most experience.
Of course not, I worked for free. I started working for TV when I was in high school, I did styling there, chose clothing and helped out. That was my main source of income. I also collaborated with the Czech brand SNAHA, where I designed shoes, that was great practice too. I learned what the real differences between handmade and industrially produced goods were. And it also taught me a lot about business.
I was, but I like challenges. Naturally I was aware how hard that is to do in the Czech Republic - launch one's own brand. But I went for it!
At first they were a bit skeptical about my career choices, but now they're my biggest fans and I actually have to force them not to defend me so passionately in comments on social media.
I knew that if I want to accomplish something, I have to do it all on my own. I saved up, put money aside and worked hard. Because it's different with shoes than it is with clothing brands. You have to have machines, components - shoe trees, soles, insoles, tops, leather, adhesives, and so on. That's the fundamental difference in capital, too, so the primary investment can be several times higher.
I was very determined and didn't wait too long to go public with my brand. I gave myself time to make everything perfect and get everything ready for launch, though, I didn't wanna go public with just anything. The whole point of the brand is a more innovative approach to making orthopedic insoles to order, and to the whole process that only takes twenty minutes for the customer.
My husband is the one who started it; he had growths on his heels and it was likely that he'd need shockwave therapy. It amazed me how little people knew about their own feet. That was one of the first impulses that pushed me towards making healthy footwear. It wouldn't be enough for me to only make "pretty and fashionable shoes" without any greater purpose.
We really took off from the very start. Thanks to appearing at the Designblok design festival in the beginning, we started to gather first orders. We'd sold a half of our collection before we even launched it. To be honest I hadn't expected that, I'd thought that it would take me about five years to even make people aware of my existence.
In the past I'd made shoes for Petra Ptáčková or LaFormela, which showed me the lengthy journey a designer must take before they get to the top. I saw how hard it was to get into people's consciousness - even just a little bit - and I was rather pessimistic. But the reverse ended up being true.
Anyone who likes shoes, Czech design, sustainable fashion or has a foot defect, which is about 80% of people these days.
Because they have to be thoroughly precise down to millimeters, they have to be perfect from a technical standpoint, perfectly crafted. You have to have special tools, sanders, hammers, shoe trees, usually even a special sewing machine for leather. There's a lot. I also enjoy being a part of the whole manufacturing process - I communicate with the people, with suppliers, keep an eye on parts, keep on educating myself, consult things with my PR, come up with visualizations and many other things.
Two and a half years.
It's hard to guess. At Designblok we made about 25 pairs of shoes in a couple days. But I went almost four days without sleep. (laugh)
I told myself from the start that I can't be making healthy shoes that will be extremely overpriced at the same time and thus help nobody in the end. The income of moms on maternity leave isn't high at all, and so we wanted to make them affordable for them. We ended up with the final price of 1390 CZK for children's models and 3590 CZK for women's. Yes, it isn't the cheapest, but these shoes are handmade, made out of recycled plastics, and they're beneficial at the same time.
At the moment we're developing orthopedic heels. I found out that the market lacks them, and they can help many women. In September we're launching another collection and we have several big collaborations in the works. We'll reveal the details soon.
No, I don't have time (laugh). When I have time off, I spend it with my husband, who's an artist too. We support each other and understand each other. I think that if somebody wants to put their all into something, they have to be a little bit crazy and also totally dedicated to it. And both of us are like that.
Not at all.
Yes, I come from a big family. It's hard to explain, but in total there's eight siblings from three to thirty years old. There's nothing better than a big family.
Yes, everyone keeps getting gifts, sometimes I don't even have time to make them all. At the moment my mother's in line for a pair (laugh).