Honza Kořínek is known as one of the best hairdressers in the Czech Republic. And for a good reason. Thanks to his golden hands, clients from all over the country flock to his salon, and celebrities are no exception. In our interview, you can read how he handled the coronavirus crisis and what he is most excited about at the moment.
We‘ve been working since May 11, which is more than a month. I feel good, but in all honesty, very tired too. It's a challenging period.
Aren't you afraid you might be overestimating your stamina to satisfy all your customers? Your health might suffer from it…
Good question. I haven‘t thought about it that way. But I know that sometimes you have to tell yourself enough is enough and slow down. We‘ll see how it goes. So far, of course, I am indeed trying to satisfy everyone, but it can happen that I‘ll run out of juice and it will no longer be possible.
Thankfully, touch wood, I haven‘t had a single shock. Speaking strictly about my own clients, only two of them had slapped some hair dye on their head. It wasn't horrible, it didn‘t take me long to fix it.
The coronavirus crisis was long. What did it mean for you specifically and for hairdressers in general in terms of business?
I honestly think that everyone who does business, and even those who don‘t, probably should have a backup plan and a financial buffer. Fortunately, we had it. But let‘s be honest with each other, buffers are not bottomless. And had it lasted longer, I would probably be saying something else now. But luckily, we made it through.
Of course, I‘ve only mentioned financial losses so far. For me, the situation was also mentally demanding, because I am the type of person who is used to being at work daily, I work ten to twelve hours a day. Suddenly, they lock you up at home and there‘s not much left for you to do, except for cleaning and cooking. But you get bored with that soon.
Of course, I stayed in contact with our customers, we were helping them and giving them tips on how to survive it, we prepared a couple of packages for at-home dye jobs. We were doing our best, like a lot of other hairdressers and hair salons.
We're coming up with new things all the time. During the forced closing of the salon, for example, we were making more Instagram videos for our IGTV. They are quite successful, so that‘s one thing we want to continue with. Otherwise, we had a lot of plans for 2020, so we look forward to being able to return to them.
We were supposed to take part in several foreign events, we were about to go abroad to shoot our other collections. Everything was already scheduled and planned. We were supposed to publish another issue of our own magazine. We wanted to take part in several hairdressing competitions. And we were also preparing one big surprise for our clients, but I'll keep that to myself for now, because the right time is evidently yet to come.
What I‘m going to say will probably be unexpected, but I don‘t feel like this is what happened. Of course, we try to do a lot of projects, photography, we work on marketing, but as I said, I don't feel like I have made such a mark.
Well, I always think it is a coincidence that this one person has heard of me. But at the end of the day, I‘m not that much of a big deal.
A great lot of celebrities! And do you know why? Because for us, all clients are celebrities. We make no difference there. Not only actresses and singers, but also moms on maternity leave or managers of various companies are stars for us. But I understand where you‘re coming from with this question, let's say that there is no need to brag with big names, the hair that you can see in various shows on all TV stations in the Czech Republic speaks for us.
Probably yes, I‘m convinced that if they weren‘t satisfied with my services, they would go someplace else. I know some of them from the time before I had a salon. It's already a friendship with some people. I hope that they come to me because they are pleased with my work and that they see me as both a good hairdresser and a a good person.
Definitely. Trends are always moving forward, and I think that if you stop learning, you won't enjoy it. You may get stuck in one place and never move past it, which then shows on your work. Of course, every hairdresser has their own signature, but it's always good to watch what's going on.
Is it hard to tell a client that her dream hairstyle from a photo wouldn't fit her? Do they come here with this kind of requests?
They do. I'm not against photos at all, sometimes I actually think they can help a lot. I think it depends on the particular person, how difficult it is, naturally, each client is different. The longer I‘ve beeing doing it and the more experience I‘ve accumulated, the less it bothers me. In the beginning, when you don't have that much experience, it's always hard. But when I'm absolutely certain that something won't work, it's not hard for me to explain it to the customer and present it in a nice way.
In first grade, I thought I would like to be a bartender. In the end, mom and I came up with the hairdresser idea, that I‘d try it. When I finished my apprenticeship, I was thinking about follow-up studies. Next to the career of a hairdresser, I was also thinking about becoming a social worker. I was very interested in the social sphere and wanted to look after the elderly in retirement homes or people with disabilities. Eventually my preferences shifted and now I‘m a hairdresser.
I don't think everything revolves around me, the salon also rests on the shoulders of my husband Honza, who works as the salon‘s manager. And the team we have here is equally important. If it were just the two of us, we would have had a harder time getting into the public consciousness. It's about Honza and the girls we have here. We are team, we‘re in it together, it‘s definitely not just me.
I can‘t really say, a whole lot. I have female friends, who are not just hairdressers, but also do their own marketing and all things related to it, which I really admire. I couldn‘t do it, I have no organisation skills and I‘m incapable of making arrangments. I'm a hairdresser, really, I'm more of a creative person who doesn‘t mind spending twelve hours on his feet in the salon, but I‘m useless when it comes to all the other things.
I honestly can't imagine that I should be doing it all on my own. I could imagine it if I only had a tiny room where I‘d be working alone, for my own pleasure. But since we are trying to build a name and attract VIP clients... I definitely can't imagine that.
The salon takes up a lot of our time. It‘s not just that we‘re here physically, but we talk about it a lot, about what we will and will not do. We try to keep moving forward and help the girls move forward too, which means work represents a huge part of our lives. When we‘re not at Sázavská, we both like to relax and eat. I also like to drink wine, but Honza quit several years ago. Aside of that, we definitely love to travel.
To Croatia - we like the country, we have been going there regularly for several years, so we are looking forward to it. And we'll see where else these strange times will allow us to go. I'm still planning Florence in September, I want to take Italian lessons.
Yes, I got it as a Christmas present, it was my dream. I was originally supposed to fly in mid-March, but unfortunately it didn't work out.
No one knows, we have to wait and see. But one thing is for sure, all of us need to think about ourselves - our business - and take certain steps. It‘s probably true that a lot of things will change. We have already decided to do some things differently. Now is the time to put it into practice.
Yes, we used to do regular photoshoots of our hairstyle collections, twice a year - that certainly won't be the case for a while now. We want to change direction in this respect. Several big fashion houses have canceled the seasons and we will adjust in a similar way.
Just like any other collection. It presents your idea of upcoming trends. It promotes you, your ideas and thoughts. We try to put all this in our collections.
Up until now, we have been making collections for spring and summer and then also for autumn and winter. Sometimes they‘re more classic, other times more extravagant, we‘ve also tried a collection based on emotions, we‘ve done photoshoots abroad several times. It's very diverse. In these moments, imagination is running at full speed, creating collections together with the team down to the smallest details, including make-up and clothes, is a completely different kind of work than cutting someone‘s hair at the salon.