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Philipp Plein, Tony Kelly a dolls in the leading roles. How will this end?

Erotically charged up campaign Philipp Plein: This summer will be pretty hot!

Martina Šmalclová
21.Apr 2019
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2 minutes
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This summer will be pretty HOT!

A pool party

Distinctive, uncompromising, with a clear signature. That is the work of fashion photographer Tony Kelly. If you haven't heard of him yet, it's likely to change after Philipp Plein's luxury campaign.

A German designer and Irish photographer invite you to a slightly perverted pool party…

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Martina Šmalclová
fashion editor
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Ornella Koktová
Móda proti proudu

Názor PROTI PROUDU: Martina Šmalclová

The campaign and its mission

The main goal of the luxury campaign is to challenge stereotypes, swap roles and confront taboos. The key terms are sexuality, tension, spark, and naked bodies that accompany the campaign from the beginning to the end.

An army of dolls attacks

Apart from the models and himself, Philipp Plein decided to use another unusual element to present his luxurious pumps, sneakers, handbags, glasses and swimsuits - an army of toy dolls. The result of this courageous cooperation are not just funny, but also erotic images.

Prodej luxusního domu, Praha - západ - 414 m2
Prodej luxusního domu, Praha - západ - 414 m2, Okolí Prahy

Jealousy through the eyes of Tony Kelly

One of the funniest shots is the one on where a figure with a knife in its hand plans to stab a stylish Philipp Plein sneaker. Perhaps out of jealousy? Who knows. The campaign is a play of stories that have no clear end or beginning.

Master of his craft

Tonny Kelly's art has nothing in common with the work of most contemporary photographers. And that's a good thing. The forty-four-year-old photographer, working alternately in Los Angeles and Europe, has cooperated with some of the most important magazines and newspapers. World-class stars such as Bruno Mars, Demi Lovato, Will Ferell, Matt LeBlanc and Justin Bieber stood in front of his lens.

You can find more unique work by Tonny Kelly at the end of the gallery.

Martina Šmalclová

Názor PROTI PROUDU: Ornella Koktová

Phillip Plein’s new campaign, new collection and the modern concept of eroticism literally fired his work into space! 

Of course, I must not forget about the art of the photographer - Tony Kelly... but fashion is what this is all about.

Beware of the attack of Kens! ...hahaha - that was the first thing that popped up on my mind when I saw the photo of a Ken trying to inconspicuously undresses a bikini-clad model, half-submerged in the pool. Black-and-white is a classic that doesn't get old and in the summer, it will definitely stand out among all the pastel bikinis around. Unfortunately, the repeating inscriptions bearing the designer's name remind me of the work of Calvin Klein... which is a pity and also a huge minus.

But what comes next are very sexy red pumps decorated with a shimmering skull in the middle of the heel. I'm seriously stunned, and not just because they scream luxury at first glance... Maybe I find them so fascinating because I just had a perfect manicure done in the same shade of paint today. Ahh, that feminine vanity, right?!

Ornella Koktová
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