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Children and deluxe clothing! World famous fashion houses keep trying to convince us that children and luxury go together and present colourful and entertaining children’s collections. From the aspect of creativity, Dolce & Gabbana is king!

Dolce & Gabbana uses its children’s collection to give the message: Luxury suits children!

Dominika Žejdl
26.Aug 2018
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2 minutes to read
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Dolce&Gabbana Fall Winter 2018-19, campaign for kids

The world today is obsessed with fashion, trends and mainly brands. In the past it may have been true that there was no need to buy children expensive clothing, because they would just grow out of it, but things are different today. Most people try to outdo each other in the quality of clothing and brands their children wear. And this is not surprising when you view the FW 18/19 collection. So many colours, combinations of fabric and happy faces. You simply can’t resist it!

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Dominika Žejdl
fashion editor
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Ornella Koktová
Móda proti proudu

Názor PROTI PROUDU: Dominika Žejdl

A children’s world full of everything that children like

The deluxe Dolce & Gabbana house of fashion designs extravagant and often madly over-decorated clothing, which has something that just gets to you one day, and you won’t even know how! The same applies to the children’s collection, which will draw you into a world full of colours, sequins, patches, slogans, toys and other details, that definitely belong to childhood. And you will be amazed once again when you see the campaign for the FW 18/19 collection, not only because you will want to buy items for your child, but your little darling will also be excited about the collection. And do you know why? Because it offers children something that will draw their attention! 

Elements that demonstrate a wonderful playfulness

It is clear from the collection that the designers took great pains and considered what would be interesting for small children. Even though the collection is very fashionable and boasts designs worn by adults, the clothes also have plenty of details for children. However, the most important factor is playfulness: letters, jigsaws, pictures (rainbows, ice cream), patches and other children’s details. And what is more, can you see the amazing smile that the children have on nearly every photo? That is the perfect advertising move. Every parent wants to see their child looking like this.

Luxusní byt na prodej, Praha 5 - 232m
Luxusní byt na prodej, Praha 5 - 232m, Praha 5

Elegance, and also comfort

When looking at the deluxe clothing by this fashion house you will be sure to think that this clothing only looks good. But that is not true. Of course there are deluxe items, but the collection also contains utilitarian items. You will be able to find dresses, deluxe anoraks, shoes and coats, as well as comfortable tracksuit trousers, furry sweatshirts with animal details and other items in this collection. Not only will your child look good in these outfits, but he or she will also feel good. And this combination is the best, don’t you think?

Dominika Žejdl

Názor PROTI PROUDU: Ornella Koktová

A rebellious collection for little rascals!

That is how the newest children’s collection by Dolce & Gabbana can be briefly described. In other words: an extremely playful mix that I really enjoy! Except for the prices of course...

To be truly objective I asked my five-year old son Quentin for assistance when writing this article. As an expert he rated what was “cool” or not in his opinion. The result surprised even me...So the biggest winner, on which we both agree, is the denim jacket with the picture patches and the red fox collar. Apparently the girls at school would be gobsmacked. And I think that the teachers would too (haha). And what is more, I can find practically all the colours that exist on this item thanks to the patches and so it can be worn with basically anything and will also keep your child warm as a bonus!

And which item was a complete dud in my child’s eyes? I would never have thought so, but surprisingly it was the light blue sweatshirt with the bear’s head and then the tiger or zebra hat, which looked like the heads of the animals. Apparently it was completely out and only babies in prams wear them (evidently against their will). I thought these items looked a little scary, but like a proper boy, Quentin doesn’t want to admit that he thought they are!

Ornella Koktová
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