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If you view Gentle Monster brand shops from the outside, you may not find anything unusual about them. But if you step inside, you will find yourself in a place that you would never consider is a boutique selling glasses...

The deluxe GENTLE MONSTER brand has the best designer boutiques in the world!

Martina Šmalclová
18.Aug 2018
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1 minute to read
Butik in London

Deluxe visualisation across the world.

The boutiques owned by this deluxe Korean brand selling sunglasses and dioptric glasses, which was established 7 years ago, are distinguished by their unique design. The public can admire them basically worldwide, because this brand has managed to expand into the United States of America, China, Singapore and now also into Great Britain.

You will find a sea world in New York and a laundromat in Daegu!

Inventiveness combined with endless creativity have made sure that deluxe shops in New York, Los Angeles, London, Beijing, Shanghai, Hong Kong or in Daegu are a place were dreams and imagination come true. The designers have transformed the space inside the boutiques into an underwater world (in New York), ancient Greece (Busan) or even a laundromat (Daegu)!

The boundaries of human imagination…

The creative team for the GENTLE MONSTER brand seeks inspiration everywhere. The boutique in Singapore is inspired by the documentary film titled Samsara by director Ron Fricke and the nuclear philosophy of salvation presented by Friedrich Nietzsche. The deluxe boutique provides you with a unique experience just like the film. On the contrary, the shop in New York offers an underwater experience dominated by the mind-calming colour blue.

Prodej funkcionalistické vily Praha - 360m
Prodej funkcionalistické vily Praha - 360m, Praha 8

A brand that says farewell to boredom

The play of colours, shapes and unusual materials creates a unique space, in which the word boredom has no place. Each boutique tells its own story. What stories are these? You can view them in our photo-gallery and let yourself be drawn into the world of futurism, emotions, fantasy, fauna and flora, the apocalypse and first-class installations.

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41, Eoulmadang-ro 5-gil Mapo-gu, Seoul, Republic of Korea
+82 1600. 2126