Clubhouse: An elite social network that hit the jackpot

The coronavirus pandemic helped create a phenomenon.
29.Jan 2021
 
Homepage New articles

The Clubhouse social network first appeared in the spring of last year. But it's only recently that it experienced a real boom when its beta version made it to Europe. So far, it is only available for iPhone owners, an Android version should be out in 3 to 6 months, according to the latest information. Creators Paul Davison and Rohan Seth (Alpha Exploration Co.) must be patting each other's backs. Their investor base is growing, and while the project's market value was estimated at $ 100 million in December, a few days ago it exceeded one billion dollars (roughly 21.5 billion crowns). Have you received an invitation yet?

The record holder in the Czech Republic is Dominik Feri

Clubhouse offered a brilliant cocktail full of ingredients that started a social avalanche. Solely for iPhone users, invitation-only, in the company of many interesting people (in the first days, the application was downloaded by celebrities such as Petr Mára, Marek Prchal, Tomáš Čupr, Janek Rubeš, Anna Šulcová, Jirka Král, Nikola Čechová, or Kazma in the Czech Republic). The phenomenon of FOMO (Fear of missing out) has manifested itself in all its beauty with this voice social network. The invitations, of which each user receives two after signing up, were selling for $ 200 in the United States. In our country, their price has climbed to hundreds of crowns on the Bazoš auction server.

But it's not the only way to get on the social network. However, due to the fact that many users resell their invitations, not many people know that. If any of your phone contacts use Clubhouse, they can confirm you after you've registered. You will become a Clubhouse user and they won't lose their invitations. At present, the number of Czech users is growing extremely fast. It's not precisely known, but it can be estimated quite well from the growing numbers of the most-watched Czech profiles. The current record holder is Dominik Feri, who also holds second place among Czech Instagram users. Leoš Mareš has not yet discovered the magic of Clubhouse...

Dominik Feri na sociální síti Clubhouse
Dominik Feri na sociální síti Clubhouse • Source: Clubhouse app

How does it work?

After logging in to the application, you choose your interests and get the opportunity to follow people you're interested in or those you know personally. Following is very important here because according to it, the main page shows you rooms to which you can connect and start talking. Users with the permission to talk in a room, the so-called speakers, are either the people who created the room or those who received the right to speak from the creators and moderators. You can sign up for this option by pressing a button. This way, many people get a unique opportunity to talk not only with their friends, but also with famous personalities they'd wanted to approach for a long time.

Hlavní stránka Clubhouse
Hlavní stránka Clubhouse • Source: Clubhouse app

Clubhouse Růmka
Clubhouse Růmka • Source: Clubhouse app

Pilsner Urquell has already discovered the application

It is the presence of interesting personalities from various fields, whether it is marketing and top management, social networks or show business, that makes Clubhouse so attractive. Every day you can catch dozens of inspiring personalities or celebrities in many thematically diverse rooms. You'll have the opportunity to talk to many of them.

"It's nice that the time we live in and the current situation can find new ways. People lack socialization, and this can certainly be another way to sate the hunger. What possibilities for the music business may be in it, only time can tell,"

Lukáš Rychtařík, the head of the Championship Music record label, who also has a profile on Clubhouse, told LP-Life. One of the performers signed under his label is singer Ben Cristovao.

Jakub Mařík, an influencer marketing consultant, had an interesting view on influencers and brands on this new voice social network to share:

"I believe that Clubhouse can become one of the social networks that bets on the possibility of direct financial support for creators, authors and moderators of discussions. Probably in the form of subscriptions and donations. I see a lot of ways for brands to enter this social network. There will certainly be rooms on topics defined by a brand and moderated by experts or collaborating influencers. There are many possibilities and given the high concentration of marketing people who started to discover Clubhouse as one of the first, it won't take long before they offer it to their clients."

His words were confirmed very quickly when Pilsner Urquell appeared on the social network Clubhouse yesterday, on Thursday, January 28, in connection with Janek Rubeš.

Pilsner Urquell a Janek Rubeš
Pilsner Urquell a Janek Rubeš • Source: Clubhouse app

Future?

That's very uncertain. Clubhouse will have to focus on retaining interesting personalities that bring it extreme traffic. It's difficult to predict further developments and estimate whether Clubhouse will survive in its current form or be replaced by a successful "copypaste" from social network giants or buyers. Jakub Mařík also commented on this question:

"I've noticed that Twitter is trying to copy the principle Clubhouse is based on. It's possible that Facebook and Instagram will try to do the same. At the moment, it's hard to say if they'll succeed, just like they managed to snuff out Snapchat in the Czech environment, or if the new network will thrive like TikTok. There are many variables. But I believe that at the very least, one of the bigger players will try to buy Clubhouse very soon and we'll see if its authors decide to sell it or refuse the offer."

Luxusní vila na prodej na Praze 6 - 590
Luxusní vila na prodej na Praze 6 - 590, Praha 6

Luxury Prague Life

Share / become a fan

Photo gallery (0)

View photo gallery

About the author

Lukáš Bilinec
Luxury Real Estates
Luxusní vila na prodej v Průhonicích
Okolí Prahy

Luxusní vila na prodej v Průhonicích

4 + 1 500 m², ter. 200 m²
price upon request
Show property
Luxusní prvorepubliková vila na prodej v Praze

Luxusní prvorepubliková vila na prodej v Praze

9 + 2 620 m²
price upon request
Show property
Rodinný dům na prodej Praha 4 - Braník - 217m
Praha 4

Rodinný dům na prodej Praha 4 - Braník - 217m

5 + KK 217 m²
21 594 643 CZK
Show property
Luxusní vila na prodej - Praha - západ - 632m
Okolí Prahy

Luxusní vila na prodej - Praha - západ - 632m

6 + KK 632 m²
price upon request
Show property
Luxusní vila na prodej v Šáreckém údolí
Praha 6

Luxusní vila na prodej v Šáreckém údolí

7 + 2 440 m², bal. 5 m²
price upon request
Show property
Luxusní penthouse s terasou Troja 310m
Praha 7

Luxusní penthouse s terasou Troja 310m

6 + KK 310 m², ter. 12 m²
price upon request
Show property
Luxusní penthaus na Praze 1 - 226m
Praha 1

Luxusní penthaus na Praze 1 - 226m

4 + 1 226 m², bal. 7 m², ter. 24 m²
price upon request
Show property
Prodej luxusního bytu Praha 1- 212m
Praha 1

Prodej luxusního bytu Praha 1- 212m

4 + KK 212 m², ter. 7 m²
price upon request
Show property
Byt Smetanovo nábřeží 191m
Praha 1

Byt Smetanovo nábřeží 191m

4 + KK 191 m², bal. 3 m²
price upon request
Show property
Luxusní byt se zahradou na Praze 8 - 346m
Praha 8

Luxusní byt se zahradou na Praze 8 - 346m

4 + KK 146 m², ter. 27 m²
price upon request
Show property
Byt Malá Strana Magenta 31m
Praha 1

Byt Malá Strana Magenta 31m

1 + KK 31 m², bal. 3 m²
price upon request
Show property
Penthouse s výhledem na Hrad na prodej - 288m
Praha 1

Penthouse s výhledem na Hrad na prodej - 288m

5 + 1 288 m², ter. 42 m²
price upon request
Show property
Pronájem luxusního bytu Praha
Praha 4

Pronájem luxusního bytu Praha

4 + KK 246 m², ter. 39 m²
price upon request
Show property
Luxusní byt na pronájem Smetanovo nábřeží 235m
Praha 1

Luxusní byt na pronájem Smetanovo nábřeží 235m

5 + KK 235 m²
69 000 CZK
Show property
Luxusní byt na prodej - Praha 2 - Vinohrady
Praha 2

Luxusní byt na prodej - Praha 2 - Vinohrady

2 + KK 53 m², bal. 3 m²
11 850 000 CZK
Show property
Pronájem luxusního bytu s terasami Praha 4
Praha 4

Pronájem luxusního bytu s terasami Praha 4

3 + KK 137 m², ter. 17 m²
price upon request
Show property
Luxusní byt k prodeji - Praha 5 - 93m
Praha 5

Luxusní byt k prodeji - Praha 5 - 93m

3 + KK 93 m², ter. 11 m²
11 258 000 CZK
Show property
Vila na pronájem - Praha 6 - Hanspaulka - 256m
Praha 6

Vila na pronájem - Praha 6 - Hanspaulka - 256m

5 + KK 256 m², bal. 15 m², ter. 24 m²
price upon request
Show property
Pronájem luxusního bytu s terasami Praha 4
Praha 4

Pronájem luxusního bytu s terasami Praha 4

3 + KK 137 m², ter. 17 m²
price upon request
Show property
Luxusní byt na pronájem Na Hřebenkách - Praha
Praha 5

Luxusní byt na pronájem Na Hřebenkách - Praha

4 + KK 199 m², ter. 14 m²
85 500 CZK
Show property
Prodej rodinného domu na Praze 5-191m
Praha 5

Prodej rodinného domu na Praze 5-191m

5 + KK 191 m²
19 850 000 CZK
Show property
Luxusní byt na prodej - Praha 2 - Vinohrady
Praha 2

Luxusní byt na prodej - Praha 2 - Vinohrady

2 + KK 53 m², bal. 3 m²
11 980 000 CZK
Show property
Luxusní byt na prodej - Praha 2 - Vinohrady
Praha 2

Luxusní byt na prodej - Praha 2 - Vinohrady

2 + KK 57 m²
11 920 000 CZK
Show property
Byt na prodej - Praha 6 - Liboc - 47m
Praha 6

Byt na prodej - Praha 6 - Liboc - 47m

2 + 1 49 m², bal. 2 m²
5 746 000 CZK
Show property
Luxusní byt na prodej - Praha 2 - Vinohrady
Praha 2

Luxusní byt na prodej - Praha 2 - Vinohrady

3 + KK 93 m², bal. 3 m²
19 960 000 CZK
Show property
Luxusní penthouse na prodej Praha
Praha 6

Luxusní penthouse na prodej Praha

4 + 1 242 m², ter. 68 m²
price upon request
Show property
Byt na prodej - Praha 6 - Liboc - 105m
Praha 6

Byt na prodej - Praha 6 - Liboc - 105m

3 + KK 105 m²
10 934 000 CZK
Show property
Byt na prodej - Praha 8 - Libeň - 60m
Praha 8

Byt na prodej - Praha 8 - Libeň - 60m

2 + 1 60 m²
6 589 000 CZK
Show property
Byt na prodej - Praha 8 - Libeň - 73m
Praha 8

Byt na prodej - Praha 8 - Libeň - 73m

2 + 1 73 m²
7 490 000 CZK
Show property
Luxusní byt na prodej - Praha 2 - Nové Město
Praha 2

Luxusní byt na prodej - Praha 2 - Nové Město

7 + KK 259 m², ter. 12 m²
price upon request
Show property
Moderní kanceláře k pronájmu, Praha 1 - 721m
Praha 1

Moderní kanceláře k pronájmu, Praha 1 - 721m

Atypický 721 m²
price upon request
Show property
Luxusní kancelář na prodej, Praha 1 - 209m2
Praha 1

Luxusní kancelář na prodej, Praha 1 - 209m2

5 + 1 209 m²
price upon request
Show property
Kanceláře k pronájmu, Praha 1 - 387m2
Praha 1

Kanceláře k pronájmu, Praha 1 - 387m2

Atypický 387 m²
155 000 CZK
Show property
Obchodní prostory k pronájmu, Praha 8 - 280
Praha 8

Obchodní prostory k pronájmu, Praha 8 - 280

Atypický 280 m²
price upon request
Show property
Obchodní prostory k pronájmu, Praha 8 - 70
Praha 8

Obchodní prostory k pronájmu, Praha 8 - 70

Atypický 70 m²
price upon request
Show property
Restaurace k pronájmu, Praha 8 - 519
Praha 8

Restaurace k pronájmu, Praha 8 - 519

Atypický 721 m², ter. 202 m²
price upon request
Show property
Moderní kanceláře k pronájmu, Praha 8 - 446
Praha 8

Moderní kanceláře k pronájmu, Praha 8 - 446

Atypický 446 m²
price upon request
Show property
Moderní kanceláře k pronájmu, Praha 8 - 332
Praha 8

Moderní kanceláře k pronájmu, Praha 8 - 332

Atypický 332 m²
price upon request
Show property
Moderní kanceláře k pronájmu, Praha 8 - 361
Praha 8

Moderní kanceláře k pronájmu, Praha 8 - 361

Atypický 361 m²
price upon request
Show property
Moderní kanceláře k pronájmu, Praha 8 - 483
Praha 8

Moderní kanceláře k pronájmu, Praha 8 - 483

Atypický 483 m²
price upon request
Show property
Moderní kanceláře k pronájmu, Praha 8 - 249
Praha 8

Moderní kanceláře k pronájmu, Praha 8 - 249

Atypický 249 m²
price upon request
Show property
Moderní kanceláře k pronájmu, Praha 8 - 490
Praha 8

Moderní kanceláře k pronájmu, Praha 8 - 490

Atypický 490 m²
price upon request
Show property
Luxusní byt na pronájem Staré Město - 212m
Praha 1

Luxusní byt na pronájem Staré Město - 212m

6 + KK 212 m², bal. 5 m²
90 000 CZK
Show property
Luxusní kancelář na prodej Nové Město - 109 m²
Praha 1

Luxusní kancelář na prodej Nové Město - 109 m²

3 + KK 109 m²
17 995 000 CZK
Show property
Prodej luxusní administrativní budovy v Praze
Praha 6

Prodej luxusní administrativní budovy v Praze

966 m²
42 000 000 CZK
Show property
Obchodní prostor na prodej, Staré Město - 215

Obchodní prostor na prodej, Staré Město - 215

215 m²
price upon request
Show property
Luxusní byt na pronájem s výhledem na řeku
Praha 1

Luxusní byt na pronájem s výhledem na řeku

3 + 1 94 m²
34 900 CZK
Show property
Prodej luxusní administrativní budovy v okolí
Praha 9

Prodej luxusní administrativní budovy v okolí

5 + 2 1173 m²
price upon request
Show property
Obchodní prostor na prodej na Praze 8 - Karlín
Praha 8

Obchodní prostor na prodej na Praze 8 - Karlín

Atypický 489 m², ter. 211 m²
price upon request
Show property
Luxusní vila na prodej Braník -217m
Praha 4

Luxusní vila na prodej Braník -217m

5 + KK 217 m²
22 396 514 CZK
Show property
Rodinný dům na prodej - Praha 4 - Braník
Praha 4

Rodinný dům na prodej - Praha 4 - Braník

5 + KK 217 m²
21 365 218 CZK
Show property
Luxusní byt v Troji 149m
Praha 7

Luxusní byt v Troji 149m

3 + KK 149 m²
21 800 000 CZK
Show property
Luxusní byt na prodej na Praze 5 -115m
Praha 5

Luxusní byt na prodej na Praze 5 -115m

3 + KK 115 m²
price upon request
Show property
Prodej luxusní vily v okolí Prahy
Praha 9

Prodej luxusní vily v okolí Prahy

5 + 2 1173 m²
price upon request
Show property
Byt v historické budově Praha 6 - 210m
Praha 6

Byt v historické budově Praha 6 - 210m

4 + KK 210 m²
price upon request
Show property
Luxusní byt s terasami Hřebenky - 251m
Praha 5

Luxusní byt s terasami Hřebenky - 251m

5 + KK 251 m², bal. 26 m²
price upon request
Show property
Supermakléřky - real estate comics