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A fashion show on the Seine that you shouldn't miss

Balmain introduced a new collection under the Eiffel Tower... and via TikTok

Martina Šmalclová
17.Jul 2020
+ Add on Seznam.cz
2 minutes to read

Balmain is celebrating an anniversary

Once again, Olivier Rousteing has proven that he truly is just the man for the job. This young designer, who has recently celebrated his 34th birthday, has been in the position of creative director of Balmain since 2011, and if he keeps this up, we are giving him at least another 20 years. Just see for yourself what a unique spectacle he has prepared for the world! The breathtaking show on the Seine and under the Eiffel Tower not only reveals the new Haute Couture Fall 2020 collection, but also celebrates 75 years of the brand's existence.

Premiere on TikTok

This has never been done before! Balmain presented their new Haute Couture collection in the open air and in the presence of thousands of Parisians. And as if that was not enough, part of the two-hour show called "Balmain on the Seine" was aired as a live broadcast via the popular application TikTok for the first time in history. Let's have a look together at the luxury fashion show, which is based on the fundamental values ​​of the Balmain fashion house - sophistication, excellent craftsmanship and infinite elegance.

Healthy snacking

We won't be beating around the bush. Balmain totally threw us for a loop! You know how they say that once you've had a taste of something, you want more and more? That's what happened to us with Balmain Haute Couture Fall 2020. We guarantee you that if you watch the recording of his luxury show, you'll keep clicking replay. Olivier Rousteing knows very well how to twist fashion enthusiasts around his finger and make them want to have all the models he presents in their wardrobe. What's more, the atmosphere of the whole show was underlined by a breathtaking performance of the French artist Yseult and 50 dancers.

Open in gallery (5)
Modelky v šatech Balmain Haute Couture Fall 2020 na Seině
Modelky v šatech Balmain Haute Couture Fall 2020 na SeiněSource: Instagram.com/olivier_rousteing

Open in gallery (5)
Modelky v šatech Balmain Haute Couture Fall 2020 na Seině
Modelky v šatech Balmain Haute Couture Fall 2020 na SeiněSource: Instagram.com/olivier_rousteing

Open in gallery (5)
Žena v černých šatech Balmain pod Eiffelovou věží
Žena v černých šatech Balmain pod Eiffelovou věžíSource: Instagram.com/olivier_rousteing

Criticism would be misplaced

Luxurious gowns full of fluffy skirts, tulle, feminine corsets, seductive mini dresses decorated with pearls, embroidery and flowers or elegant black and white ensembles? Yes, yes, yes!. We want them all - without exception. We have resigned to the fact that we'll be eating dry bread for a month and are planning a reconstruction of our wardrobe, because... have you seen those dresses? Have you?! Then you know that criticism would be misplaced here.

Pierre Balmain would be proud

Balmain is in good hands and the founder of the prestigious fashion house, Pierre Balmain, would undoubtedly be more than proud of how great Olivier Rousteing is doing. See you again soon, Balmain! Or rather not, our credit cards need some time to recover from the shock!

Open in gallery (5)
Modelka v černobílých šatech Balmain Haute Couture Fall 2020 na Seině
Modelka v černobílých šatech Balmain Haute Couture Fall 2020 na SeiněSource: Instagram.com/olivier_rousteing

Černé šaty BalmainGo to the store
Source: Net-a-porter.com
Černé šaty Balmain

Luxusní byt na pronájem Malá Strana 50m
Luxusní byt na pronájem Malá Strana 50m, Praha 1

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