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The Czech fashion brand Poner lit up the American Fashion Night Ignites with their brilliant models.

After their show in Washington DC, the Poners want to expand abroad

Martina Šmalclová
11.Apr 2019
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Přehlídka Poner

The show took place in the historical palace Perry Belmont in the center of Washington DC, under the patronage of three European embassies - the Czech Republic, Slovenia and Malta. The Poners introduced their magnificent models next to Slovenian studio Maja Stamol and the Maltese brand Charles & Ron.

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Martina Šmalclová
fashion editor
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Ornella Koktová
Móda proti proudu

Názor PROTI PROUDU: Martina Šmalclová

Would you like to know who's responsible for the invitation to Washington DC? The Prague Castle! The Poners were invited to the US by Indira Gumarová, wife of the Czech ambassador Hynek Kmoníček.

"The point of the event is presenting Washington DC with designers that normally wouldn't be seen there, that are somehow vastly different from standard production, and to use that to encourage the local taste and interest in fashion," says Indira Gumarová.

A bet on dazzling glitter and elegance

Due to the type of event and the place where it is held, the Poners decided to present mainly luxurious gowns covered with glitter, wedding dresses, but also more conservative dresses and skirts. They also presented accessories and shoes.

Crystal Net Preciosa in action

The models also included a dress made out of a crystal net, named likewise "Crystal Net" and created in collaboration with the Czech brand Preciosa that regularly provides the designers with precious stones and crystals for their work.

Funkcionalistická vila na prodej, Praha-západ
Funkcionalistická vila na prodej, Praha-západ, Okolí Prahy

How do Jakub Poner and Nikol Ponerová remember the trip?

"We stayed at the beautiful house the Czech Embassy is situated in. Met many influential people from the international political scene and established ties with several world-renowned bloggers and jewelry makers."

Prior to their trip to the US the Poners were engaged exclusively in creating custom-made clothes. Once abroad, they realized that there was a point to collections. Thus they will newly be offering the option to order dresses for a fixed price.

The American Dream

Jakub and Nikol confessed that they are fully determined to expand abroad after this experience. Foreign media, such as the Washington Post, also reported about their fashion show. Their American Dream can therefore be closer than anyone might think...

Martina Šmalclová

Názor PROTI PROUDU: Ornella Koktová

It hasn't been so long since I wrote about my own experience with the work of the Poner brand. I have mentioned their stamp of luxury and their world-class approach to fashion several times. A few weeks have passed and it's here: their first fashion show of greater importance overseas, across the big pond of all places!

Much like the Poners, I view Fashion Night Ignites as a stepping stone to greater things. Their choice of models for the show blew me away and I was seriously considering a complete revamp of my wardrobe. So I am happy to welcome the idea for collections of dresses! The brand itself will be in the public eye more, and that's great.

My biggest favorite? Definitely the powder pink dress lavishly decorated with hand-applied beads in the form of delicate flowers. Long sleeves enhanced with ostrich feathers - pure perfection! I must not overlook Nikol Ponerová's own model either: an evening gown emphasizing the personality of a young businesswoman is exactly the kind of thing setting the Poners apart from everybody else. Bravo!

Ornella Koktová
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