Missoni is not a fashion brand we’d typically associate with sports. Established in Italy in 1953 by Ottavia and Rosita Missoni, the brand became one of the leaders of the fashion industry thanks to the refined style of their models.
But their cooperation with Adidas gave life to an impressive collection that combines a sporty style and designer art aesthetics. An amazing achievement! The Adidas x Missoni collection is simply cool. Come see it for yourself!
For the first time in history, the luxury Missoni brand, which is known for its characteristic zigzag style, knits, plenty of color combinations and the use of natural and lightweight materials, decided to cooperate with a sports giant like Adidas. Together they've proven that fashion has its firm place even in the world of sport.
Instead of classic basic sportswear with three stripes and the Adidas logo, you can now wear luxury brindled shorts, tops, jackets and shoes. Everything is available in two variations: black and white or colorful. You can complement your sports outfit with the luxurious Unisex Ultraboots sports shoes to achieve that perfect look. The Primeknit technology used by Adidas has been implemented in the production of all the clothing pieces. It gives sports clothing the necessary lightness and allows it to breathe.
Although Missoni's classic fashion collections usually have little in common with sport, the brand itself has a close connection to it. In 1948, they designed clothes for the Italian team at the Olympic Games, and the founder of the brand, Ottavio Missoni, nicknamed Tai, was an avid sportsman himself. Four times in his lifetime, he won the 400-meter Italian Championship.
The new Adidas x Missoni collection is available on the Missoni website as well as in boutiques in Milan, Paris, Rome and New York.